M: MANAGEMENT
6th Edition
ISBN: 9781260923346
Author: BATEMAN
Publisher: McGraw Hil
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Chapter 11, Problem 4LO
Summary Introduction
To discuss: The way people needs affect their behaviour
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Innovative Automotive Designs (IAD) is a major manufacturer of high-performance batteries for electric vehicles (EVs), supplying industry leaders like Tesla, Ford, and General Motors. IAD is rolling out a new series of EV batteries designed for next-generation vehicles. This latest battery family is marketed as ultra-efficient, achieving 50% more energy output than previous versions while consuming less power. IAD engineers employed a groundbreaking production method, allowing them to integrate more energy cells per battery pack and ensure exceptional thermal regulation, keeping temperatures low even under maximum power demands. If successful, this new battery series will mark a pivotal shift for IAD, which has been gradually advancing in the highly competitive battery market and closing the gap with its biggest competitor.
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As you read in the report that you received, Innovative Automotive Designs has made good progress on the production of our newest EV battery family. However, I would like you to take a closer look at the samples from our initial batch of batteries and analyze the battery efficiency and thermal data that I have shared with you. The success of this new product depends on the manufacturing process being able to achieve required benchmarks. Your analysis and feedback would help us in this regard. I understand that in MBA 521 you learned the methods required to systematically analyze the data and give me a recommendation.
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