EP MARKETING
7th Edition
ISBN: 9781260428223
Author: Grewal
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 11, Problem 4CCS
Summary Introduction
Case summary:
Company B is a manufacturer of shoe and sandals. Many companies came with various variations in the product but the most noticeable product was Company B’s products. The products were more comfy and orthopaedic safety. Many says that they cannot make a move to another product because of the comfort of Company B’s products. Though later on it faces some crisis and started to develop and improve itself. It also posted many collections in social media.
The strong branding and product of Company B was highly effective.
Characters in the case:
- Company B
To discuss: The way the company has positioned its branding and the way it communicates its position.
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