Chapter 1.1, Problem 2QS1

Summary Introduction

To Determine:

A business firm that has direct investments (in the form of marketing or manufacturing subsidiaries) in multiple countries.

Introduction:

Multinational corporations are the international firms that operate on a global level by investing in multiple countries. These corporations having a head office in the home country operate its branches in the host countries by following a common policy or strategy. Benefits of a MNC are availed by the host country in the form of marketing or manufacturing subsidiaries as well as by the home country.