MindTap Introduction to Business, 1 term (6 months) Printed Access Card for Pride/Hughes/Kapoor's Foundations of Business, 6th
MindTap Introduction to Business, 1 term (6 months) Printed Access Card for Pride/Hughes/Kapoor's Foundations of Business, 6th
6th Edition
ISBN: 9781337386982
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 11, Problem 2DQ
Summary Introduction

To determine: The ways in which marketing-oriented firm dissimilar from a production-oriented firm or a sales-oriented firm.

Introduction: Marketing strategy is the systematic preparation figured especially to achieve the marketing goals of the business. It gives a proposal to accomplishing these marketing objectives. It is the element of a marketing plan.

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