MindTap Introduction to Business, 1 term (6 months) Printed Access Card for Pride/Hughes/Kapoor's Foundations of Business, 6th
MindTap Introduction to Business, 1 term (6 months) Printed Access Card for Pride/Hughes/Kapoor's Foundations of Business, 6th
6th Edition
ISBN: 9781337386982
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 11.3A, Problem 1CC
Summary Introduction

To determine: The major components of marketing concept.

Introduction: The marketing concept is the rationality that organizations need to examine the necessities of their consumers and formulate on choices to fulfil those requirements, superior to the opposition.

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