FOUNDATIONS OF BUSINESS
FOUNDATIONS OF BUSINESS
6th Edition
ISBN: 9780357099292
Author: Pride
Publisher: CENGAGE L
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Chapter 11, Problem 2DQ
Summary Introduction

To determine: The ways in which marketing-oriented firm dissimilar from a production-oriented firm or a sales-oriented firm.

Introduction: Marketing strategy is the systematic preparation figured especially to achieve the marketing goals of the business. It gives a proposal to accomplishing these marketing objectives. It is the element of a marketing plan.

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What are the micro environmental factors and how they impact the a company’s ability to compete in the market.
Big changes for Checkers Sixty60 in South Africa Checkers Sixty60 is set to undergo a series of changes, with ownership structures and drivers affected.  Despite wearing Checkers colours and branding, Sixty60 drivers are not actually employed by Checkers or its parent company, Shoprite – yet. Shoprite uses Pingo, a joint venture with RTT On-Demand, which relies on over 6,000 independent drivers for last-mile logistics.  Shoprite was heavily criticised for its outsourcing, which many argued allowed it to distance itself from direct responsibility for the drivers’ working conditions. Experts stated that the model pushed drivers to maximise their time on the road, creating dangerous working conditions. However, in October, the Competition Tribunal unconditionally approved the proposed transaction in which Checkers would acquire a larger shareholding in—and wholly own and control—Pingo. Another issue facing the delivery service is the high number of foreign workers on the platform.…
ALso, need references this too please.
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