FOUNDATIONS OF BUSINESS
FOUNDATIONS OF BUSINESS
6th Edition
ISBN: 9780357099292
Author: Pride
Publisher: CENGAGE L
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Chapter 11, Problem 2DQ
Summary Introduction

To determine: The ways in which marketing-oriented firm dissimilar from a production-oriented firm or a sales-oriented firm.

Introduction: Marketing strategy is the systematic preparation figured especially to achieve the marketing goals of the business. It gives a proposal to accomplishing these marketing objectives. It is the element of a marketing plan.

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