MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Question
Chapter 11, Problem 1MA
Summary Introduction
To discuss: Features of Company L pair of pants as a part of actual product and associated services.
Expert Solution & Answer
Explanation of Solution
Features as a part of actual product:
- Design
- Durability
- Fit
- Quality
- Color
- Brand name
Features as a part of associated services:
- Customer service
- Warranties
- Product support
- Return policy
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Sales promotion techniques used in some countries are not allowed in other countries. What influence might this have on a sales promotion agency wishing to expand operations from one country to a number of other countries.
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Collector devices
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What collector devices are permitted as sales promotions vehicles in many European countries (eg)
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Sales promotion techniques used in some countries are not allowed in other countries. What influence might this have on a sales promotion agency wishing to expand operations from one country to a number of other countries.
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Economies of scale
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Sales promotion techniques used in some countries are not allowed in other countries. What influence might this have on a sales promotion agency wishing to expand operations from one country to a number of other countries.
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