MARKETING
7th Edition
ISBN: 9781260087710
Author: Grewal
Publisher: RENT MCG
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Chapter 11.2, Problem 2PC
Summary Introduction
To determine: Four types of consumer product.
Introduction: Product refers to anything that is capable of being traded in the market and has the ability to satisfy the needs of the consumer or buyer.
Consumer products refer to the products and services which are used by the consumers in the day-to-day life for personal use.
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