In a test of the quality of two television commercials, each commercial was shown in a separate test area six times over a one-week period. The following week a telephone survey was conducted to identify individuals who had seen the commercials. Those individuals were asked to state the primary message in the commercials. The following results were recorded.
Commercial A | Commercial B | |
Number Who Saw Commercial | 150 | 200 |
Number Who Recalled Message | 63 | 60 |
- a. Use α = .05 and test the hypothesis that there is no difference in the recall proportions for the two commercials.
- b. Compute a 95% confidence interval for the difference between the recall proportions for the two populations.
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