EBK STATISTICS FOR BUSINESS & ECONOMICS
EBK STATISTICS FOR BUSINESS & ECONOMICS
12th Edition
ISBN: 9780100460461
Author: Anderson
Publisher: YUZU
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Chapter 10.4, Problem 35E

In a test of the quality of two television commercials, each commercial was shown in a separate test area six times over a one-week period. The following week a telephone survey was conducted to identify individuals who had seen the commercials. Those individuals were asked to state the primary message in the commercials. The following results were recorded.

  Commercial A Commercial B
Number Who Saw Commercial 150 200
Number Who Recalled Message 63 60
  1. a. Use α = .05 and test the hypothesis that there is no difference in the recall proportions for the two commercials.
  2. b. Compute a 95% confidence interval for the difference between the recall proportions for the two populations.
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Chapter 10 Solutions

EBK STATISTICS FOR BUSINESS & ECONOMICS

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