EBK ESSENTIALS OF MIS,
EBK ESSENTIALS OF MIS,
13th Edition
ISBN: 8220106778494
Author: LAUDON
Publisher: PEARSON
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Chapter 10.2, Problem
Program Plan Intro

Uber:

Uber is a worldwide business, which runs in more than 760 cities. It is mainly an internet-based model, which is a main source of value for the worldwide taxi company.

Uber’s business model:

The business model of Uber provides on-demand service to users. It associates eager customers to taxi cab drivers. Taxi drivers use their personal cars when offering taxi service and Uber gets 20% of the price.

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Create 2 charts using this data. One without using wind speed and one including max speed in mph. Write a Report and a short report explaining your visualizations and design decisions. Include the following: Lead Story: Identify the key story or insight based on your visualizations. Shaffer’s 4C Framework: Describe how you applied Shaffer’s 4C principles in the design of your charts. External Data Integration: Explain the second data and how you integrated it with the Halloween dataset. Compare the two datasets. Attach screenshots of the two charts (Bar graph or Line graph) The Shaffer 4 C’s of Data Visualization Clear - easily seen; sharply defined• who's the audience? what's the message? clarity more important than aestheticsClean - thorough; complete; unadulterated, labels, axis, gridlines, formatting, right chart type, colorchoice, etc.Concise - brief but comprehensive. not minimalist but not verboseCaptivating - to attract and hold by beauty or excellence does it capture…
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