Marketing Management MK 323
Marketing Management MK 323
16th Edition
ISBN: 9781308856322
Author: Grewal
Publisher: McGraw Hill
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Chapter 10.1, Problem 2CY
Summary Introduction

To determine: The difference between data and information.

Introduction: Marketing is a process by which an organization increases the number of customers and retains them by satisfying the needs of the customers.

Marketing research is a process in which useful information is collected and used for the marketing decisions like segmentation, pricing, place and product.

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