Chapter 10, Problem 2CTQ

Summary Introduction

Case summary:

The college graduates founded Company B in 1991 President M guides the strategic direction and evaluating the workforce. The main important uniqueness of Company B is to compare to other technology-driven companies is the longevity of the workforce. The company always ensures to give respect for the employees and the people get motivated and put the company best from them. A strong sense of community is one of the major stickiness factors to stay in the company or hold the employees for long.

The company always offers a platform for development both professionally and personally and it gives importance for rewards for the talent and dedication without considering how employees are started. Growth is also encouraged with a full slate of learning opportunities. Due to the good approach of the company towards employees they can win a good position in the majority of employees’.

To discuss: Whether Company B should opt for any other motivational strategies for people who work on the creative side and the business side of the company and justify it.