Business in Action
Business in Action
9th Edition
ISBN: 9780135198100
Author: BOVEE
Publisher: PEARSON CO
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Chapter 10.5, Problem 2CT
Summary Introduction

To discuss: The similarities between reinforcement theory and goal-setting theory.

The goal-setting theory states that employees can be motivated to ensure high performance by setting a carefully designed goal. It is one of the most vital contemporary theories of motivation.

Reinforcement theory states that employees can be motivated by managers by sharpening their actions through behavior modification. Using these theory managers strategically encourage those actions considered to be beneficial to the company.

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