Chapter 10, Problem 2CA

Summary Introduction

To determine:

The context and the consultant’s message below. Having an understanding of the weaknesses of the consultant’s message, explain how to strengthen the client’s confidence by providing additional information.

Context- Human resource department of a company decided to hire a consultant to assist an employee welfare project. The company wants to keep the cost of employee benefits under control and provide fair benefits to employees. The company wants to know the available insurance options, wellness programs, retirement plans, counseling, educational benefits, and everything else relating to employee benefits.

The following message was received from a consultant interested in working with the company.

Consultant’s message- “I am considered the country’s foremost authority on employee health insurance programs. My clients offer universally positive feedback on the programs I’ve designed for them. They also love how much time I save them—hundreds and hundreds of hours. I am absolutely confident that I can thoroughly analyze your needs and create a portfolio that realizes every degree of savings possible. I invite you to experience the same level of service that has generated such comments as “Best advice ever!” and “Saved us an unbelievable amount of money.”

Introduction:

Writing to convince others is really important in the current business environment. So a writer should show persuasion ability when writing. Changing the attitudes, beliefs, and actions of a particular audience is known as persuasion. When writing persuasive messages, many factors such as audience demographic factors, psychographics and motivation should be analyzed. The credibility of the message is vital in persuasion.