EBK EXCELLENCE IN BUSINESS COMMUNICATIO
EBK EXCELLENCE IN BUSINESS COMMUNICATIO
12th Edition
ISBN: 8220101459817
Author: BOVEE
Publisher: YUZU
Question
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Chapter 10, Problem 10.14E
Summary Introduction

To determine:

Why/ why not was the subject line effective?

Concept introduction:

AIDA model:

The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader, or to highlight the subject.

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