To determine:
In what ways does the writer demonstrate credibility of the message?
Introduction:
AIDA model:
The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader or to highlight the subject.
Credibility:
It is the unbiased or instinctive parts in a message which delineate the truthfulness and the believability of a certain message or a source. By being honest, objective, aware of audience needs, confident with the expertise and knowledge, the credibility of a message can be improved.
Want to see the full answer?
Check out a sample textbook solutionChapter 10 Solutions
EBK EXCELLENCE IN BUSINESS COMMUNICATIO
- Financial Accountingarrow_forwardMason (single) is a 50 percent shareholder in Angels Corporation (an S Corporation). Mason receives a $184,500 salary working full time for Angels Corporation. Angels Corporation reported $418,000 of taxable business income for the year. Before considering his business income allocation from Angels and the self-employment tax deduction (if any), Mason's adjusted gross income is $184,500 (all salary from Angels Corporation). Mason claims $59,000 in itemized deductions. Answer the following questions for Mason. c. b. Assuming the business income allocated to Mason is income from a specified service trade or business, except that Angels Corporation reported $168,000 of taxable business income for the year. What is Mason's deduction for qualified business income? Ignore the wage-based limitation when computing the deduction.arrow_forwardPlease give me true answer this financial accounting questionarrow_forward
- Rembrandt Sports Inc. Providees the following inventory information: please answer this financial accounting questionarrow_forwardWhat is the carrying amount of the trademark on 30 June 2024 for this financial accounting question?arrow_forwardNeed answer the financial accounting questionarrow_forward
- BUSN 11 Introduction to Business Student EditionBusinessISBN:9781337407137Author:KellyPublisher:Cengage LearningEssentials of Business Communication (MindTap Cou...BusinessISBN:9781337386494Author:Mary Ellen Guffey, Dana LoewyPublisher:Cengage LearningAccounting Information Systems (14th Edition)BusinessISBN:9780134474021Author:Marshall B. Romney, Paul J. SteinbartPublisher:PEARSON
- International Business: Competing in the Global M...BusinessISBN:9781259929441Author:Charles W. L. Hill Dr, G. Tomas M. HultPublisher:McGraw-Hill Education