Management
Management
12th Edition
ISBN: 9781305393462
Author: DAFT, Richard L.
Publisher: South-Western College Pub
Question
Book Icon
Chapter 10, Problem 1OTJVC
Summary Introduction

To determine:

What are some of Seth Goldman’s responsibilities as “TeaEO” of honest policy? Provide at least three detailed examples.

Introduction:

Seth Goldman is a well-known business leader, currently serving as CEO (TeaEO) of Honest Tea. His responsibilities as a "TeaEO" includes a lot of tasks inside as well as outside the organization when it comes to representation of Honest Tea with all the stakeholders.

Expert Solution & Answer
Check Mark

Answer to Problem 1OTJVC

Solution:

  1. Keeping up the Brand Honest Tea
  2. Concern for the environment
  3. Fair Trade

Explanation of Solution

Seth Goldman is a well-known business leader, currently serving as CEO (TeaEO) of Honest Tea. His responsibilities as a "TeaEO" includes a lot of tasks inside as well as outside the organization when it comes to representation of Honest Tea with all the stakeholders.

1. Keeping up the Brand Honest Tea: Honest tea has a very interesting story, including major setbacks and achievements for the company. It is the success of this company that company was acquired by Coca-Cola, a big giant in the market. Thus, as a CEO of company it is the responsibility of Mr. Seth to carry on and take the brand they hold now, as a partner of Coca-Cola to the heights.

2. Concern for the environment: This is something Mr. Goldman is well known for. During many of his interview, he earlier pointed it out that the company shall try to keep environment as safe as possible from the operations of the company. Thus, it is a great responsibility that lies on the shoulders of Mr. Goldman, to be able to keep their promises. Not only this they also have to consistent in providing quality drinks over the time.

3. Fair Trade: Well this is something Honest tea have been awarded. As a CEO of the company it is the responsibility of Mr. Goldman to continue to spirit of Honesty in building products. Not only that over the past this company did a lot as the social responsibility of the business. As a CEO, it becomes quite a responsible task to maintain a balance between the Social responsibility as well as the interest of other stakeholders.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
1.How relevant are the concepts of competencies to the jobs in a chicken-processing plant? 2.What information sources would be of most significance regarding jobs in a chicken-processing plant?   A strategy of growth indicates growing sales, increasing demand, and expanding operations for the organization. When the organization is growing and expanding, it most likely needs to hire new employees in the future. In some cases, the organization may be able to hire employees readily without additional work. If, for example, a firm is currently receiving 100 qualified applicants per month but has only been hiring 5, the firm may be able to meet any targeted growth by simply hiring 10 people per month.   In many ways, a stability strategy may be the easiest for the HR manager to implement because the organization presumably must do what it has been doing all along. But, even here, specific and subtle planning nuances must be considered. For example, the organization will naturally…
Financial accounting
What are the Circuit City performance objectives, value vs NVA, opportunities to improve root cause, variation? What are the defects, opportunities, units, metrics, data collection plan, validating the measurement system for the Circuit City company? What is the protocol, methodology, data collection of a case study, could you please explain?
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
Understanding Management (MindTap Course List)
Management
ISBN:9781305502215
Author:Richard L. Daft, Dorothy Marcic
Publisher:Cengage Learning
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub