Introduction to Information Systems
Introduction to Information Systems
7th Edition
ISBN: 9781119503491
Author: Rainer
Publisher: WILEY
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Chapter 10, Problem 1OC

Explanation of Solution

Business decision:

  • People in large metropolitan area might not have the answer for the question- “What’s for dinner?” because they are all in a rush when it comes to work, family, and so on. So, they have something to eat by the end of the day.
  • In the year 2010, Tri Tran decided to start the company with the name “Munchery” to provide the food with high quality, fresh, almost-ready-eat meals, prepared by chef, and with proper door delivery.

Benefits of Munchery’s Operation:

  • This is not a new concept, but it offers the chilled meals instead of hot meals.
  • This is almost a ready-to-eat meal, which is sold at grocery store, but they need certain preparation before they can be eaten.
  • Once Munchery arrive the meal delivery market, the company distinguish itself by cooking a complete meal, then the cooked foods are allowed to chill for cold delivery.
  • The delivery of almost-ready-to-eat chilled food helps to reduce the time pressure on delivery and permits the delivery team member to transport more meals on an enhanced delivery method.
  • Thus, this business model worked to generate the Munchery’s fast growth with less time and low cost

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