EBK ESSENTIALS OF MIS
EBK ESSENTIALS OF MIS
12th Edition
ISBN: 8220101459305
Author: LAUDON
Publisher: PEARSON
bartleby

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Chapter 10, Problem 19MLM
Program Plan Intro

Social commerce:

  • Social commerce is a subset of the electronic commerce.
    • The transfer of electronic commerce activities and transactions through social computing.
  • It supports social communications and user helps, allowing customers to join actively in the marketing and selling of products and services in online marketplaces and communities.

Explanation of Solution

Business using the feature of social commerce for selling to consumers online:

  • Social commerce can test new products and ideas quickly and inexpensively.
  • Using social commerce, business can learn a more information about the customer.
  • Detect problems quickly and then reduce the customer anger.
  • Business can learn about the customer’s experience by using quick response of customers...

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reminder it an exercice not a grading work             GETTING STARTED Open the file SC_EX19_EOM2-1_FirstLastNamexlsx, available for download from the SAM website. Save the file as SC_EX19_EOM2-1_FirstLastNamexlsx by changing the “1” to a “2”. If you do not see the .xlsx file extension in the Save As dialog box, do not type it. The program will add the file extension for you automatically. With the file SC_EX19_EOM2-1_FirstLastNamexlsx still open, ensure that your first and last name is displayed in cell B6 of the Documentation sheet. If cell B6 does not display your name, delete the file and download a new copy from the SAM website. Brad Kauffman is the senior director of projects for Rivera Engineering in Miami, Florida. The company performs engineering projects for public utilities and energy companies. Brad has started to create an Excel workbook to track estimated and actual hours and billing amounts for each project. He asks you to format the workbook to make the…
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