Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 10, Problem 10.9AC
Summary Introduction
Case summary:
Person X is interested in purchasing the Television S that was about 32”. It is better for Person X that he did not purchase the television in the month of December where the prices will be high during that time in Company A. Majority of the customers are aware that there will be a fluctuation of the prices on yearly basis but they are not aware that there will be hourly fluctuations. An application helps the customers to be informed about this fluctuations.
The Tool C helps the customers to know about the changes in the product prices of Company A this app also lets the customers to import the whole wish list and fix the needed price. The Tool C makes money from other partners and they are also a member of Company A’s affiliate program. The company always want their customers to purchase products when they are highly priced. However, this strategy makes the bargain hunters happy and it is considered as the tactics of Company A.
Characters in the case:
- Person X
- Television S
- Tool C
- Company A
Introduction:
The purchasing behavior of the households and the individuals for their personal consumption is known as the
To determine: The tracking of ten products by Person X on his interest and whether the products are up to the desired price. Determine the report on the usefulness of the application.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Got your eye on a new 32-inch Samsung television? Well, you better not purchase it in December—that’s when the price was highest on Amazon.com ($500 versus $400 in November or February). Most consumers know that prices fluctuate throughout the year, but did you know they even fluctuate hourly? You probably can’t keep up with that, but there’s an app that can. Camelcamelcamel is a tool that tracks Amazon’s prices for consumers and sends alerts when a price hits the sweet spot. This app allows users to import entire Amazon wishlists and to set desired price levels at which emails or tweets are sent to inform them of the prices. All of this is free. Camel makes its money from an unlikely partner—Amazon—which funnels price data directly to Camel. Camel is a member of Amazon’s Affiliate program, kicking back 8.5 percent of sales for each customer Camel refers. It would seem that Amazon would want customers to buy when prices are higher, not lower. But the online behemoth sees this as a way…
One of the easiest places to see the impact of the Internet on marketing is by looking at its effect on pricing decisions and consumer's perceptions of prices. Since its inception, the World Wide Web (WWW) has developed the reputation as being the place to shop to get the lowest prices.
Why has this reputation developed?
Why might it be possible to charge lower prices online?
Are products really cheaper?
To answer this last question, choose two products and find them for sale online (books, CD's, and software work very well). Calculate the total price that would be charged to your credit card, then go to a "brick and mortar" retailer and find prices for the same product there. Make your comparisons.
Where is the cheapest place to buy the products that you have selected?
What costs go into determining which place you buy your product?
Are there any non-financial costs to shopping online? To off-line shopping?
Toy'r'us
Discuss buyer reactions to pricing strategies employed in the toy retailing industry. How can you explain this reactions?
Chapter 10 Solutions
Principles Of Marketing
Ch. 10 - Prob. 10.1DQCh. 10 - Prob. 10.2DQCh. 10 - Prob. 10.3DQCh. 10 - Prob. 10.4DQCh. 10 - Prob. 10.5DQCh. 10 - Prob. 10.6CTECh. 10 - Prob. 10.7CTECh. 10 - Prob. 10.8CTECh. 10 - Prob. 10.9ACCh. 10 - Prob. 10.10AC
Ch. 10 - Prob. 10.11ACCh. 10 - Prob. 10.12ACCh. 10 - Prob. 10.13ACCh. 10 - Prob. 10.14ACCh. 10 - Prob. 10.15VCCh. 10 - Prob. 10.16VCCh. 10 - Prob. 10.17VCCh. 10 - Prob. 10.18CCCh. 10 - Prob. 10.19CCCh. 10 - Prob. 10.20CCCh. 10 - Prob. 10.21CCCh. 10 - Prob. 10.22CCCh. 10 - Prob. 10.23MMLCh. 10 - Prob. 10.24MML
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Your friend just developed a new educational toy. It is meant for babies and parents love it because it helps develop babies brains. Priced at $25, your friend wants to distribute it directly to consumers on a website. She says "I want to eliminate the middleman so I can make more money. And besides, everyone know about the trend of direct-to-consumer. Just Google it!" You are not so sure and think she may be missing something. Explain to her whyarrow_forwardSuppose you have been hired as the pricing manager for a drugstorechain that typically adds a fixed percentage onto the cost of eachproduct to arrive at the retail price. Evaluate this technique. What wouldyou do differently?arrow_forwardYour management has requested you to suggest different types of food retailers for new retail investment. Based on any THREE (3) different types of food retailers of your choice, evaluate their characteristics in reference to (1) the size of stores, (2) the variety and assortment of the merchandise, and (3) the pricing method.arrow_forward
- Please solve Fast i give 2 like Regarding resale price maintenance, draw a graph and explain how displaying and showing your firm's shoes to customers by the competitive retailers affect the market. Explain how these strategies affect your firm and the retailers. Explain if the retailers make zero profits.arrow_forwardSuppose Wal-Mart and Target both advertise that they will match the lowest price offered by any competitor. What is the purpose of such a strategy? This offer seems to be very good for consumers at first, but is it? Explain your answer.arrow_forwardDollarama stores focus on serving buyers who have relatively modest means. This is an example of aconveniencebvalue pricingcmarket segmentationdtarget marketingarrow_forward
- THE MARKETING OPPORTUNITY Suppose your roommate just invented an electronic pencil that senses when a word being written is misspelled, beeps, and shows the correct spelling on a small screen on the side of the pencil. Your roommate comes to you for advice and money. She figures the pencil can be manufactured for about $5, since the cost of computer chips has dropped so low. She will make you a 40% owner if you help manufacture and sell the pencils. She asks you to put up $500 for materials for the first 100 units. She asks that you help make and sell the pencils after classes. Since your roommate is studying electronic engineering, she knows about as much about marketing as you know about electronics. You agree to study the possibilities. You make a list of questions that need to be answered before you commit your $500. Write a response that includes your answers to the following questions. What need does this product fill? What are the target markets for such a product? What type…arrow_forwardShopbots are online sites for finding the best prices on goods you need. No shopbot searches the entire internet, so its a good idea to use more than one to get the best deals. Furthermore, not all shopbots quote shipping and handling costs. Imagine you want to buy a new headset and are considering investing in Beats. Go online to find reviews and prices. Here are some shopbots to try: MySimon.com, PriceGrabber.com, PriceSCAN.com and YahooShopping.com Which of the shopbots offers the most information? How helpful are the consumer reviews? The product descriptions? Which shopbot is easiest to use? The hardest? Why? Write down some of the prices you find online and then go to a local store, such as Walmart or Target, and compare prices. Does either source (online or brick-and-mortar) consistently offer the best price? Compare shopping online to shopping in stores. What are the advantages and disadvantages of each? Which has the best total product offer?arrow_forwardWhat are the advantages of everyday low prices (EDLPs)?arrow_forward
- The markup on a video game is 25% of the sale price. If the video game sells for $ 86.67, what was the cost (in $)? (Round your answer to the nearest cent.)arrow_forwardPlease don't use handwriting please Coupons and rebates benefit different distribution channel members. Which would you prefer if you were a manufacturer, a retailer, and a consumer and why? Explain based on the concepts related to strategic pricing methods and tactics in marketing.arrow_forwardIdentify two stores at which you shop, one of which uses everyday lowpricing and another that uses a high/low pricing strategy. Do youbelieve that each store’s chosen strategy is appropriate for the type ofmerchandise it sells and the market of customers to whom it isappealing? Justify your answer.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Principles Of MarketingMarketingISBN:9780134492513Author:Kotler, Philip, Armstrong, Gary (gary M.)Publisher:Pearson Higher Education,
MarketingMarketingISBN:9781259924040Author:Roger A. Kerin, Steven W. HartleyPublisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Marketing: An Introduction (13th Edition)MarketingISBN:9780134149530Author:Gary Armstrong, Philip KotlerPublisher:PEARSON
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning