Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 10, Problem 10.11AC
Summary Introduction
Case summary: In the year 2015, Company TP wound up amidst a disputable issue when it acquired a current medication Drug DP from another pharmaceutical organization. Drug DP has been around for a long time and is utilized to treat hazardous parasitic contaminations in AIDS and malignant growth patients. In the wake of gaining Drug DP, Company TP’s CEO Person MS immediately raised its cost from the past $13.50 per pill to an astounding $750 per pill.
To discuss: The pricing issue of Drug DP and the reason on whether it is wrong to charge high price.
Characters in the case: Country U, Company TP, Person MS and Drug DP.
Consumer products likewise alluded to as the completed goods that are purchased by people or family units for individual use. As such, consumer products are products that are purchased for utilization by the average shopper.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Examine the conflicts between improving customer service levels and controlling costs in sales.
Strategies to Balance Both customer service levels and controlling costs in sales
1.Outsourcing and workforce optimization
elaborate on Outsourcing and Workforce Optimization• Outsourcing customer support to third-party providers in cost-effective locations can reduce expenses while maintaining service availability.
• Workforce Optimization uses data analytics to schedule staff efficiently, ensuring the right number of agents are available based on demand patterns, minimizing idle time and overtime costs.
• Hybrid Models combine in-house teams for high-value interactions and outsourced teams for routine inquiries, balancing quality and cost.
Examine the conflicts between improving customer service levels and controlling costs in sales.
Strategies to Balance Both customer service levels and controlling costs in sales
1.Outsourcing and workforce optimization
2. AI-driven customer support
The various objectives of promotion.
What ways does promotion benefit marketers?
Chapter 10 Solutions
Principles Of Marketing
Ch. 10 - Prob. 10.1DQCh. 10 - Prob. 10.2DQCh. 10 - Prob. 10.3DQCh. 10 - Prob. 10.4DQCh. 10 - Prob. 10.5DQCh. 10 - Prob. 10.6CTECh. 10 - Prob. 10.7CTECh. 10 - Prob. 10.8CTECh. 10 - Prob. 10.9ACCh. 10 - Prob. 10.10AC
Ch. 10 - Prob. 10.11ACCh. 10 - Prob. 10.12ACCh. 10 - Prob. 10.13ACCh. 10 - Prob. 10.14ACCh. 10 - Prob. 10.15VCCh. 10 - Prob. 10.16VCCh. 10 - Prob. 10.17VCCh. 10 - Prob. 10.18CCCh. 10 - Prob. 10.19CCCh. 10 - Prob. 10.20CCCh. 10 - Prob. 10.21CCCh. 10 - Prob. 10.22CCCh. 10 - Prob. 10.23MMLCh. 10 - Prob. 10.24MML
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- | do not copy from another same ques answer,i need differe nt one. Task Description: One of the most important questions faced by business leaders in the strategic marketing process is a choice of timing to launch new product/technologies and enter new markets. There are two options: to be a pioneer or to be a follower. Both have advantages and risks, the relative success of each strategy depends on several factors, both internal and external. Tasks: Answer the following essay questions: 1. What are the advantages of being a pioneer and follower company? Provide examples of successful pioneer and follower companies. 2. What product life cycle strategies do successful pioneer and follower companies implement to increase growth and maintain a strong competitive advantage? Provide examples of companies to support statements made. Follow instruction: 1. Word: within 2500 word, not bellow 2400. 2. Give table, charts, diagrams, graphs and images should be properly cited and properly named.arrow_forwardWhat is a good response to this statement? Hi Class, The global company that I believe does an excellent job of marketing is Salesforce. According to Salesforce, the International Data Corporation (IDC) ranked Salesforce as the #1 CRM vendor worldwide. (Salesforce, 2024) Every business relies on a CRM to manage its contact data, specifically, the contact information so that sales and marketing teams can communicate with the customers, prospects, vendors, partners, affiliates, and any other contact that conducts business with the company. CRM systems are the lifeline of the sales team. I believe the success of Salesforce’s marketing strategy lies in their ability to become experts of their buyers—the buyer's needs and challenges, buying drivers, social and economic drivers, and trial-to-product adoption strategies. Salesforce is constantly innovating its platform to stay ahead of competitors. The company also leverages strategic acquisitions such as Tableau and Slack to propel growth…arrow_forwardWhat is a good response to this post? Hi Class, The global company that I believe does an excellent job of marketing is Salesforce. According to Salesforce, the International Data Corporation (IDC) ranked Salesforce as the #1 CRM vendor worldwide. (Salesforce, 2024) Every business relies on a CRM to manage its contact data, specifically, the contact information so that sales and marketing teams can communicate with the customers, prospects, vendors, partners, affiliates, and any other contact that conducts business with the company. CRM systems are the lifeline of the sales team. I believe the success of Salesforce’s marketing strategy lies in their ability to become experts of their buyers—the buyer's needs and challenges, buying drivers, social and economic drivers, and trial-to-product adoption strategies. Salesforce is constantly innovating its platform to stay ahead of competitors. The company also leverages strategic acquisitions such as Tableau and Slack to propel growth and…arrow_forward
- What is a good response to this post? The company I choose for this discussion is Canon. Canon is the leader in global imaging, and they are known for their innovative cameras and high-quality products. Canon caters to various markets, and they are known worldwide to be the best imaging solutions brand in the world. Canon is the perfect example of effective international marketing strategies. Canons marketing strategy is mainly driven on their focus of innovation and technology. There new Canon R1 is labeled “ahead of the Game” and no other camera on the market comes close to what this camera offers. Their products have continued to prove that they will meet the demands of every photographer and videographer across the world. Canon has continuously stayed ahead of all of its competitors like Nikon and Sony and has maintained the number one position in the market. Canon also leverages digital marketing such as social media to enhance its brand awareness. They have used social media…arrow_forwardSuggest, three ways, your company (service and product provider) can attain asustainable competitive advantage in the local market. Give rationales for youranswer.arrow_forward1. please answe the following. • Explain how e-commerce businesses can effectively utilize email marketing and social media marketing to build customer relationships. Discuss the benefits and challenges of each strategies. • Compare and contrast the advantages and disadvantages of dropshipping and white labeling as e-commerce business models. Provide examples to support analysis.arrow_forward
- Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.arrow_forwardThe foundations of pricing strategy.arrow_forwardGeneral Accountingarrow_forward
- I need help Writing word analysis of how my market share analysis, your break-even calculation, and your pro forma calculation will affect the marketing strategies for ECRHS. Make sure to recommend whether to pursue this product or service and your reasoning.arrow_forwardWhich of these has been a complaint some marketers have about Groupon and its coupon deals? Few consumers know about Groupon, so businesses must spend money to educate them. Groupon does not try hard enough to sell the service. The money-saving coupons attract only deal-seekers, who rarely become long-term customers. Consumers are getting bored with shopping and couponing apps.arrow_forwardSecuring needed financing is one of the most important functions related to starting a business.Therefore, it is important to understand what sources of financing exist at various stages ofventure development. It is also important to determine what kind of financing provides themost value for the entrepreneur and the new venture. Equity financing is one way entrepreneursuse to access funding.a. What is equity financing? (3 marks)b. State and expain two (2) examples of equity funding. (4 marks)c. State three advantages of equity financing? (3 marks)arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning