Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
bartleby

Concept explainers

Question
Book Icon
Chapter 10, Problem 10.8CTE
Summary Introduction

To discuss: The last mile for Industry T,, the changes made in last mile in the recent years, and to forecast its future. The major players in last miles and the manner in which the idea of net-neutrality fits in.

Introduction:

The term last mile is used to define the short geographical division for the delivery of media services and communication, or distribution of products to customers situated in dense areas. Its logistics tend to be costly and complex.

Internet service suppliers treat all the data on internet with similarly and this kind of data is known as net neutrality.

Blurred answer
Students have asked these similar questions
QUETION ON WHITE CLAW case
Home Depot Financial Outlook Next 5 years.
Home Depot Operations and Strategic Planning.
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    MARKETING 2018
    Marketing
    ISBN:9780357033753
    Author:Pride
    Publisher:CENGAGE L
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L