MYLAB EXCELLENCE IN BUSSI COMM ETEXT
12th Edition
ISBN: 9780135854907
Author: BOVEE
Publisher: PEARSON
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Chapter 10, Problem 10.6PYSMFA
Summary Introduction
To determine:
Strategic messaging to apply skills of persuasion.
Introduction:
When handling business messages, maintaining calmness, professionalism, and skill to apply appropriate strategies are of crucial importance. It is by this method a firm can guarantee its attributes with credibility to its consumer.
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Country Selection for your Portfolio Project
First, review the Portfolio Project description and the grading rubric in the Module 7 folder. Then, choose a country you will study and become an expert in as you prepare for the final project. Once you have selected a country, select a product that is currently not available there. This country-product combination will be the focus of your Portfolio Project. There can be only one person per country. So post early to ensure you get your country choice.
It is best if we have representation from different regions of the world (e.g., Africa, Asia-Pacific, Europe, Latin/Caribbean, the Middle East/North Africa, and Canada), so be aware of countries that have already been selected. Helpful Hint: The World FactbookLinks to an external site. is an excellent resource to use when deciding which country you want to study.
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For this discussion, address the questions below:
Choose a global company that you feel does an excellent job of marketing its products and services.
Discuss your perception of how the company avoids self-reference criterion to market effectively to different regions.
You can structure your answer in the following manner: start your post with a well-developed paragraph to explain why you selected this company for this assignment. In the next paragraph, describe what you think drives this company's marketing strategy success. The third paragraph should discuss your perception of how the company avoids self-reference criterion to market effectively to different regions. Your fourth paragraph should focus on how you think the company avoids ethnocentric behavior in international markets where they are present.
We are all strategists. That is, we set goals, navigate threats, and tap opportunities. We leverage our resources and implement decisions and actions to reach our goals. Sometimes we succeed and sometimes we fail.
(Adapted from Figure 1.1, Grant, 2022, p. 7)
Please share an experience in which you played the strategist. What was your goal? Did the goal fit (or not fit) with the realities of the external environment and your resources? What implementation decisions and efforts did you make? Was your strategy successful or not? Why? Did strategy execution (i.e., implementation, monitoring, and control) play a key role in your strategy’s success or failure?
Chapter 10 Solutions
MYLAB EXCELLENCE IN BUSSI COMM ETEXT
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