MYLAB EXCELLENCE IN BUSSI COMM ETEXT
12th Edition
ISBN: 9780135854907
Author: BOVEE
Publisher: PEARSON
expand_more
expand_more
format_list_bulleted
Question
Chapter 10, Problem 10.25E
Summary Introduction
To determine:
What tools the writer used to reinforce his position?
Introduction:
AIDA model: The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader, or to highlight the subject.
Persuasion is an attempt to change someone’s beliefs, attitude and the actions in result of that.
In marketing and sales messages must compete for the audience attention
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Entries to revenues accounts such as Service Revenues are usually __________..
Crane Company accumulates the following data concerning a mixed cost, using units produced as the activity level.
Units Produced
Total Cost
March
9,970
$20,005
April
8,930
18,154
May
10,500
20,538
June
8,710
17,674
July
9,370
18,604
(a1)
Compute the unit variable costs using the high-low method. (Round your answers to two decimal places (e.g., 2.25).)
Variable cost
+A
$
per unit
Solve this accounting qn
Chapter 10 Solutions
MYLAB EXCELLENCE IN BUSSI COMM ETEXT
Ch. 10 - Prob. 1CACh. 10 - Prob. 2CACh. 10 - Prob. 1LOCCh. 10 - Prob. 2LOCCh. 10 - Prob. 3LOCCh. 10 - Prob. 4LOCCh. 10 - Prob. 5LOCCh. 10 - Prob. 6LOCCh. 10 - Prob. 7LOCCh. 10 - Prob. 8LOC
Ch. 10 - Prob. 9LOCCh. 10 - Prob. 10LOCCh. 10 - Prob. 11LOCCh. 10 - Prob. 12LOCCh. 10 - Prob. 13LOCCh. 10 - Prob. 14LOCCh. 10 - Prob. 15LOCCh. 10 - Prob. 16LOCCh. 10 - Prob. 17LOCCh. 10 - Prob. 18LOCCh. 10 - Prob. 19LOCCh. 10 - Prob. 10.1AYKCh. 10 - Prob. 10.2AYKCh. 10 - Prob. 10.3AYKCh. 10 - Prob. 10.4AYKCh. 10 - Prob. 10.5PYSMFACh. 10 - Prob. 10.6PYSMFACh. 10 - Prob. 10.7PYSMFACh. 10 - Prob. 10.8ECh. 10 - Prob. 10.9ECh. 10 - Prob. 10.10ECh. 10 - Prob. 10.11ECh. 10 - Prob. 10.12ECh. 10 - Prob. 10.13ECh. 10 - Prob. 10.14ECh. 10 - Prob. 10.15ECh. 10 - Prob. 10.16ECh. 10 - Prob. 10.17ECh. 10 - Prob. 10.18ECh. 10 - Prob. 10.19ECh. 10 - Prob. 10.20ECh. 10 - Prob. 10.21ECh. 10 - Prob. 10.22ECh. 10 - Prob. 10.23ECh. 10 - Prob. 10.24ECh. 10 - Prob. 10.25ECh. 10 - Prob. 1EYSCTPCh. 10 - Prob. 1SYCKO
Knowledge Booster
Similar questions
- Hank, a calendar-year taxpayer, uses the cash method of accounting for his sole proprietorship. In late December, he performed $20,000 of legal services for a client. Hank typically requires his clients to pay his bills immediately upon receipt. Assume his marginal tax rate is 32 percent this year and will be 37 percent next year, and that he can earn an after-tax rate of return of 12 percent on his investments. a. What is the after-tax income if Hank sends his client the bill in December? b. What is the after-tax income if Hank sends his client the bill in January? Use Exhibit 3.1. (Round your answer to the nearest whole dollar amount.) c. Based on requirements a and b, should Hank send his client the bill in December or January? multiple choice December Januaryarrow_forwardAssets minus liabilities equals __________.arrow_forwardWhat are the main sections on a balance sheet? Assets, liabilities, income Assets, liabilities, equity Assets, liabilities, expenses Assets, gains, revenuearrow_forward
- 2. The main Purpose of Financial Accounting is? To Provide financial information to shareholders To maintain balance sheet To minimize taxes. To keep track of liabilities.arrow_forwardA company that uses the cash basis of accounting will: Record revenue when it is collected. Record revenue when it is earned. Record revenue at the same time as accounts receivable. Record bad debt expense on the income statement.arrow_forwardGiven answer general accounting questionarrow_forward
- Do fast answer of this question general accountingarrow_forwardThe Tamarisk Marine Supply Company's bank statement for the month of November showed a balance per bank of $8,500. The company's Cash account in the general ledger had a balance of $5,536 at November 30. Other information is as follows: (1) Cash receipts for November 30 recorded on the company's books were $6,480 but this amount does not appear on the bank statement. (2) (3) (4) (5) (6) (7) The bank statement shows a debit memorandum for $50 for check printing charges. Check No. 119 payable to Riverbed Company was recorded in the cash payments journal and cleared the bank for $368. A review of the accounts payable subsidiary ledger shows a $18 credit balance in the account of Riverbed Company and that the payment to them should have been for $386. The total amount of checks still outstanding at November 30 amounted to $6,260. Check No. 138 was correctly written and paid by the bank for $506. The cash payment journal reflects an entry for Check No. 138 as a debit to Accounts Payable and…arrow_forward?? Financial accountingarrow_forward
- Not use chart gpt please solve this question general accountingarrow_forward15. Return on Investment Ratio (ROI) = (Gross profit / Net sales) x 100 (Gross profit x Sales / Fixed assets) x 100 (Net profit / Sales) x 100 (Net profit / Total assets) x 100arrow_forwardWhat is the supporting evidence in a business transaction called? Journal Ledger Voucher Contra Voucher.arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
BUSN 11 Introduction to Business Student EditionBusinessISBN:9781337407137Author:KellyPublisher:Cengage Learning
Essentials of Business Communication (MindTap Cou...BusinessISBN:9781337386494Author:Mary Ellen Guffey, Dana LoewyPublisher:Cengage Learning
Accounting Information Systems (14th Edition)BusinessISBN:9780134474021Author:Marshall B. Romney, Paul J. SteinbartPublisher:PEARSON
International Business: Competing in the Global M...BusinessISBN:9781259929441Author:Charles W. L. Hill Dr, G. Tomas M. HultPublisher:McGraw-Hill Education
BUSN 11 Introduction to Business Student Edition
Business
ISBN:9781337407137
Author:Kelly
Publisher:Cengage Learning
Essentials of Business Communication (MindTap Cou...
Business
ISBN:9781337386494
Author:Mary Ellen Guffey, Dana Loewy
Publisher:Cengage Learning
Accounting Information Systems (14th Edition)
Business
ISBN:9780134474021
Author:Marshall B. Romney, Paul J. Steinbart
Publisher:PEARSON
International Business: Competing in the Global M...
Business
ISBN:9781259929441
Author:Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher:McGraw-Hill Education