If the approach used by the writer an emotional appeal or a logical appeal Introduction: AIDA model: The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader, or to highlight the subject. Emotional appeal: Refers to the consideration of the audience’s feelings towards a message rather than facts, evidence, and rationality. This helps the audience to have a positive set of mind and to accept the message. Logical appeal: Use of proper reasoning such as analogy, induction, and deduction to make a claim based on rational argument supported by strong evidence.

Question

Want to see the full answer?

Answer 1

Question

Chapter 10, Problem 10.15E

Summary Introduction

To determine:

If the approach used by the writer an emotional appeal or a logical appeal

Introduction:

AIDA model:

The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader, or to highlight the subject.

Emotional appeal:

Refers to the consideration of the audience’s feelings towards a message rather than facts, evidence, and rationality. This helps the audience to have a positive set of mind and to accept the message.

Logical appeal:

Use of proper reasoning such as analogy, induction, and deduction to make a claim based on rational argument supported by strong evidence.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Hello tutor provide correct answer general accounting

Park industries purchased a printing press solve this accounting questions

Given the following information, compute the current and quick ratios: Cash $ 1,00,000 Accounts receivable 3,57,000 Inventory 4,58,000 Current liabilities 4,98,000 Long-term debt 6,10,000 Equity 5,98,000

Answer 2

Question

Chapter 10, Problem 10.15E

Summary Introduction

To determine:

If the approach used by the writer an emotional appeal or a logical appeal

Introduction:

AIDA model:

The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader, or to highlight the subject.

Emotional appeal:

Refers to the consideration of the audience’s feelings towards a message rather than facts, evidence, and rationality. This helps the audience to have a positive set of mind and to accept the message.

Logical appeal:

Use of proper reasoning such as analogy, induction, and deduction to make a claim based on rational argument supported by strong evidence.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 3

Question

Chapter 10, Problem 10.15E

Summary Introduction

To determine:

If the approach used by the writer an emotional appeal or a logical appeal

Introduction:

AIDA model:

The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader, or to highlight the subject.

Emotional appeal:

Refers to the consideration of the audience’s feelings towards a message rather than facts, evidence, and rationality. This helps the audience to have a positive set of mind and to accept the message.

Logical appeal:

Use of proper reasoning such as analogy, induction, and deduction to make a claim based on rational argument supported by strong evidence.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 4

Question

Chapter 10, Problem 10.15E

Summary Introduction

To determine:

If the approach used by the writer an emotional appeal or a logical appeal

Introduction:

AIDA model:

The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader, or to highlight the subject.

Emotional appeal:

Refers to the consideration of the audience’s feelings towards a message rather than facts, evidence, and rationality. This helps the audience to have a positive set of mind and to accept the message.

Logical appeal:

Use of proper reasoning such as analogy, induction, and deduction to make a claim based on rational argument supported by strong evidence.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 5

Chapter 10, Problem 10.15E

Summary Introduction

To determine:

If the approach used by the writer an emotional appeal or a logical appeal

Introduction:

AIDA model:

The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader, or to highlight the subject.

Emotional appeal:

Refers to the consideration of the audience’s feelings towards a message rather than facts, evidence, and rationality. This helps the audience to have a positive set of mind and to accept the message.

Logical appeal:

Use of proper reasoning such as analogy, induction, and deduction to make a claim based on rational argument supported by strong evidence.

Answer 6

Chapter 10, Problem 10.15E

Summary Introduction

To determine:

If the approach used by the writer an emotional appeal or a logical appeal

Introduction:

AIDA model:

The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader, or to highlight the subject.

Emotional appeal:

Refers to the consideration of the audience’s feelings towards a message rather than facts, evidence, and rationality. This helps the audience to have a positive set of mind and to accept the message.

Logical appeal:

Use of proper reasoning such as analogy, induction, and deduction to make a claim based on rational argument supported by strong evidence.

Answer 7

Chapter 10, Problem 10.15E

Summary Introduction

To determine:

If the approach used by the writer an emotional appeal or a logical appeal

Introduction:

AIDA model:

The most effective model accepted as the way to organize persuasive messages. It stands for Attention (engage the audience to encourage hearing the idea), Interest (Emphasizing the relevance of the message), Desire (motivating the audience to accept the change by creating the spark needed), and Action (aiding the process of execution and to emphasize the benefits). AIDA method can be used with both direct and indirect speech depending on the purpose of the message which could be either to grab the attention of the reader, or to highlight the subject.

Emotional appeal:

Refers to the consideration of the audience’s feelings towards a message rather than facts, evidence, and rationality. This helps the audience to have a positive set of mind and to accept the message.

Logical appeal:

Use of proper reasoning such as analogy, induction, and deduction to make a claim based on rational argument supported by strong evidence.

Answer 8

Expert Solution & Answer

Answer 9

Expert Solution & Answer

Answer 10

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 11

Ch. 10 - Prob. 1CA Ch. 10 - Prob. 2CA Ch. 10 - Prob. 1LOC Ch. 10 - Prob. 2LOC Ch. 10 - Prob. 3LOC Ch. 10 - Prob. 4LOC Ch. 10 - Prob. 5LOC Ch. 10 - Prob. 6LOC Ch. 10 - Prob. 7LOC Ch. 10 - Prob. 8LOC

Want to see the full answer?

Chapter 10 Solutions