Company TJ’s one of a kind price and value strategy has made it one of the country's quickest developing, most famous food stores. Company TJ’s comprehends that achievement comes not just from what items you offer to the consumers or the costs you charge. It originates from offering the blend of items and costs that delivers the best customer value on what customers get at the costs they pay. Company TJ isn't generally a gourmet food store. On the other hand, it is anything but a discount food store either. Company TJ’s stocks just a limited arrangement of around 2,000 speciality products. Nonetheless, the variety is particularly Company TJ’s, including special blends of gourmet packaged food and sauces, instant to eat soups, new and frozen dishes, snacks and sweets. For this, Company TJ’s keeps its costs low through lean tasks, a close obsessive spotlight on setting aside cash, and extremely low publicizing expenses. To discuss: The appropriate pricing strategy implemented by Company TJ. Characters in the case: Company TJ. Consumer products likewise alluded to as the completed goods that are purchased by people or family units for individual use. As such, consumer products are products that are purchased for utilization by the average shopper.

Question

Imagine you have the sole marketing rights to a new herbal shampoo that you developed from local herbs and plants that are indigenous to your country. This shampoo can stop hair loss and promote hair growth for those who have suffered hair loss. You have branded it Nasure® Shampoo, and given your limited capital, you plan to sell your product exclusively over the Internet and support it by advertising and infomercials on late-night television. You have also planned some social media marketing, plus you are also hoping to obtain free publicity in men's fashion magazines. You plan to sell the product in a 400-gram bottle for $599 plus $9.99 shipping and handling. This price is considered premium to that of competing products, but you justify this based on the unique properties of the shampoo. Identity the primary target market for your shampoo and provide your justification.

Answer 1

Question

Chapter 10, Problem 10.19CC

Summary Introduction

Case summary: Company TJ’s one of a kind price and value strategy has made it one of the country's quickest developing, most famous food stores. Company TJ’s comprehends that achievement comes not just from what items you offer to the consumers or the costs you charge. It originates from offering the blend of items and costs that delivers the best customer value on what customers get at the costs they pay.

Company TJ isn't generally a gourmet food store. On the other hand, it is anything but a discount food store either. Company TJ’s stocks just a limited arrangement of around 2,000 speciality products. Nonetheless, the variety is particularly Company TJ’s, including special blends of gourmet packaged food and sauces, instant to eat soups, new and frozen dishes, snacks and sweets.

For this, Company TJ’s keeps its costs low through lean tasks, a close obsessive spotlight on setting aside cash, and extremely low publicizing expenses.

To discuss: The appropriate pricing strategy implemented by Company TJ.

Characters in the case: Company TJ.

Consumer products likewise alluded to as the completed goods that are purchased by people or family units for individual use. As such, consumer products are products that are purchased for utilization by the average shopper.

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