Business Analytics
3rd Edition
ISBN: 9780135231678
Author: Evans, James R. (james Robert)
Publisher: PEARSON EDUCATION (COLLEGE)
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Textbook Question
Chapter 1, Problem 9PE
Total marketing effort is a term used to describe the critical decision factors that affect demand: price, advertising, distribution, and product quality. Let the variable x represent total marketing effort. A typical model that is used to predict demand as a
D = axb
Suppose that a is a positive number. Different models result from varying the constant b. Sketch the graphs of these models for b = 0, b = 1, 0 < b < 1, b < 0, and b > 1. What does each model tell you about the relationship between demand and marketing effort? What assumptions are implied? Are they reasonable? How would you go about selecting the appropriate model?
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Chapter 1 Solutions
Business Analytics
Ch. 1 - Explain why analytics is important in todays...Ch. 1 - Define business analytics.Ch. 1 - State three examples of how business analytics is...Ch. 1 - What are the key benefits of using business...Ch. 1 - What challenges do organizations face in using...Ch. 1 - Prob. 2.1CYUCh. 1 - How do statistical methods enhance business...Ch. 1 - What is operations research/management science?Ch. 1 - How does modern business analytics integrate...Ch. 1 - What are the components of a decision support...
Ch. 1 - Define prescriptive analytics and provide two...Ch. 1 - Define prescriptive analytics and provide two...Ch. 1 - Define prescriptive analytics and provide two...Ch. 1 - State three examples of how data are used in...Ch. 1 - How are data obtained from the Web used in...Ch. 1 - Define big data and list the four characteristics...Ch. 1 - Explain the concepts of data reliability and...Ch. 1 - Define a model and state three common forms of a...Ch. 1 - Prob. 5.2CYUCh. 1 - Prob. 5.3CYUCh. 1 - Define optimization and the characteristics of...Ch. 1 - Explain the importance of assumptions in building...Ch. 1 - What is the difference between uncertainty and...Ch. 1 - List the major phases of problem solving and...Ch. 1 - What lessons did Hewlett-Packard learn about using...Ch. 1 - For each of the following scenarios, state whether...Ch. 1 - Suppose that a manufacturer can produce a part for...Ch. 1 - Use the model developed in Example 1.5 to predict...Ch. 1 - A bank developed a model for predicting the...Ch. 1 - Four key marketing decision options are price (P),...Ch. 1 - Total marketing effort is a term used to describe...Ch. 1 - A manufacturer of headphones is preparing to set...Ch. 1 - PERFORMANCE LAWN EQUIPMENT In each chapter of this...Ch. 1 - Develop a spreadsheet for computing the demand for...Ch. 1 - The Excel file Science and Engineering Jobs shows...Ch. 1 - A new graduate has taken a job with an annual...Ch. 1 - Example 1.2 in the chapter described a scenario...Ch. 1 - Return on investment (ROI) is profit divided by...Ch. 1 - In the Accounting Professionals database, use...Ch. 1 - Prob. 7PEACh. 1 - Prob. 8PEACh. 1 - The worksheet Base Data in the Excel file Credit...Ch. 1 - The Excel file Store and Regional Sales Database...Ch. 1 - Define range names for all the data and model...Ch. 1 - Define range names for all the entities in the...Ch. 1 - Define range names for all the entities in the...
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- Sales Barnes & Noble had annual sales of $6.8 billion in 2013 and $6.1 billion in 2015. Use the Midpoint Formula to estimate the sales in 2014. Assume that the annual sales followed a linear pattern.arrow_forwardTuition at American Public Universities This is a continuation of Exercise 6. The following table shows the average yearly in-state tuition and required fees, in dollars, charged by four-year American public universities in the school year ending in the given year. Date Average tuition 2012 8318 2013 8595 2014 8872 2015 9149 2016 9426 a. Show that these data can be modeled by a linear function, and find its formula. b. What is the slope for the linear function modeling tuition and required fees for public universities? c. What is the slope of the linear function modeling tuition and required fees for private universities? Note: See Exercise 6. d. Explain what the information in parts b and c tells you about the rate of increase in tuition in public versus private institutions. e. Which type of institution shows the larger percentage increase from 2015 to 2016? 6. Tuition at American Private Universities The following table shows the average yearly tuition and required fees, in dollars, charged by four-year American private nonprofit universities in the school year ending in the given year. Date Average tuition 2012 27, 870 2013 29, 004 2014 30, 138 2015 31, 272 2016 32, 406 a. Show that these data can be modeled by a linear function, and find its formula. b. Plot the data points and add the graph of the linear formula you found in part a. c. What prediction does this formula give for average tuition and fees at four-year American private nonprofit universities for the academic year ending in 2021?arrow_forwardDemand for Candy Bars In this problem you will determine a linear demand equation that describes the demand for candy bars in your class. Survey your classmates to determine what price they would be willing to pay for a candy bar. Your survey form might look like the sample to the left. a Make a table of the number of respondents who answered yes at each price level. b Make a scatter plot of your data. c Find and graph the regression line y=mp+b, which gives the number of respondents y who would buy a candy bar if the price were p cents. This is the demand equation. Why is the slope m negative? d What is the p-intercept of the demand equation? What does this intercept tell you about pricing candy bars? Would you buy a candy bar from the vending machine in the hallway if the price is as indicated. Price Yes or No 50 75 1.00 1.25 1.50 1.75 2.00arrow_forward
- Traffic Accidents The following table shows the cost C of traffic accidents. in cents per vehicle-mile, as a function of vehicular speed s, in miles per hour, for commercial vehicles driving at night on urban streets. Speed s 20 25 30 35 40 45 50 Cost C 1.3 0.4 0.1 0.3 0.9 2.2 5.8 The rate of vehicular involvement in traffic accidents per vehicle-mile can be modeled as a quadratic function of vehicular speed s, and the cost per vehicular involvement is roughly a linear function of s, so we expect that C the product of these two functions can be modeled as a cubic function of s. a. Use regression to find a cubic model for the data. Keep two decimal places for the regression parameters written in scientific notation. b. Calculate C(42) and explain what your answer means in practical terms. c. At what speed is the cost of traffic accidents for commercial vehicles driving at night on urban streets at a minimum? Consider speeds between 20 and 50 miles per hour.arrow_forwardEmployee Turnover The percentage of employees who cease their employment during a year is referred to as employee turnover, and it is a serious issue for businesses. The following table shows the cost, in millions of dollars, to Walmart for a given employee turnover percentage in a year.13 E = employee turnover 10 20 30 40 C = cost 250 400 550 700 a. Show that the data can be modeled by a linear function. b. Find the slope of the linear function. c. Find a linear model for the data. d. Use the result from part c to find the cost to Walmart if employee turnover is 33 in a year.arrow_forward
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