Chapter 1, Problem 9CS

Explanation of Solution

Features of Zulily.com that is entertaining to mothers:

Business Model:

In order to have profit in a marketplace, a set of planned activities are designed, which is called Business Model of an organization and it is present at the centre of the business plan.

Zulily’s business model focuses mainly on mothers:

• To sell primarily children clothes and toys, women clothes and accessories and décor items, the focus of Zulily’s business model is on mothers.
• The wide array of items available for each category.

Design of page based on theme:

Children love Disney characters and themes and Zulily has an entire section related to Disney themes such as princesses and Barbie dolls theme, which target audiences...