MARKETING - RENTAL EBOOK ACCESS CODE
MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Chapter 1, Problem 7MA
Summary Introduction

To discuss: The argument of Person X on his other colleague’s statement

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You have just been hired as a brand manager of toothpaste for a large consumer products company. Your job mainly involves encouraging the advertising and production groups to promote and manufacture your product more effectively. These departments aren’t under your direct authority, although company procedures indicate that they must complete certain tasks requested by brand managers. Describe the sources of power you can use to ensure that the advertising and production departments will help you make and sell toothpaste more effectively.
You are a young, recently graduated attorney working part-time as part of the re-election campaign team for your midsized city's mayor. Several citizens have taken to writing strongly worded anonymous letters to the local newspaper voicing their disagreement over your candidate's actions in her initial term as mayor. The campaign manager has suggested that you file John Doe lawsuits against the most vocal complainers as a warning to others of what they can expect if they are too vocal in their disagreement with the mayor. The goal is to intimidate others who might be inclined to write negative letters to the newspaper. Do you think this tactic will be successful? Why or why not?
You have recently been appointed sales manager of a company selling used cars. Sales are declining and you suspect that a major factor causing this decline is a lack of motivation amongst the salesforce. At present they are paid a straight salary, the size of which is dependent on the length of service. Outline your thoughts regarding how you would approach this situation.
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