MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
12th Edition
ISBN: 9781337407588
Author: Charles W. Lamb, Joe F. Hair, Carl McDaniel
Publisher: Cengage Learning
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Chapter 1, Problem 4LO
Summary Introduction
To discuss: The reason to study marketing
Marketing refers to the set of activity, institution and process of exchanging offerings, communication, delivering, and creating which has the values of clients, customers, society and partners at larger.
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Chapter 1 Solutions
MKTG (with MindTap Marketing, 1 term (6 months) Printed Access Card) (MindTap Course List)
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