Operations Management: Sustainability and Supply Chain Management (12th Edition)
Operations Management: Sustainability and Supply Chain Management (12th Edition)
12th Edition
ISBN: 9780134130422
Author: Jay Heizer, Barry Render, Chuck Munson
Publisher: PEARSON
Question
Book Icon
Chapter 1, Problem 3CS
Summary Introduction

Case summary:

Company U technology is the $41 billion dollar firm. The growth of the company is the challenge for the traditional taxi business model. The business model of Company U uses app that provides improved way to call a taxi. It would provide details about a car, location of the car, history of the rides of a particular rider, and fees. It connects the rider and driver in a better way. Company U is the best and fastest way to find a ride.

Company U provides better service and demand lower fees from the customers. However, surge pricing of Company U is an issue. Even though it states that the car is available at unusual time, the price of the car would be higher at many times than normal.

To determine: The areas or industries in which the model of Company U can be used.

Blurred answer
Knowledge Booster
Background pattern image
Recommended textbooks for you
Text book image
Practical Management Science
Operations Management
ISBN:9781337406659
Author:WINSTON, Wayne L.
Publisher:Cengage,
Text book image
Operations Management
Operations Management
ISBN:9781259667473
Author:William J Stevenson
Publisher:McGraw-Hill Education
Text book image
Operations and Supply Chain Management (Mcgraw-hi...
Operations Management
ISBN:9781259666100
Author:F. Robert Jacobs, Richard B Chase
Publisher:McGraw-Hill Education
Text book image
Business in Action
Operations Management
ISBN:9780135198100
Author:BOVEE
Publisher:PEARSON CO
Text book image
Purchasing and Supply Chain Management
Operations Management
ISBN:9781285869681
Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. Patterson
Publisher:Cengage Learning
Text book image
Production and Operations Analysis, Seventh Editi...
Operations Management
ISBN:9781478623069
Author:Steven Nahmias, Tava Lennon Olsen
Publisher:Waveland Press, Inc.