Case summary:
Company U technology is the $41 billion dollar firm. The growth of the company is the challenge for the traditional taxi business model. The business model of Company U uses app that provides improved way to call a taxi. It would provide details about a car, location of the car, history of the rides of a particular rider, and fees. It connects the rider and driver in a better way. Company U is the best and fastest way to find a ride.
Company U provides better service and demand lower fees from the customers. However, surge pricing of Company U is an issue. Even though it states that the car is available at unusual time, the price of the car would be higher at many times than normal.
To determine: The areas or industries in which the model of Company U can be used.
Want to see the full answer?
Check out a sample textbook solutionChapter 1 Solutions
Operations Management: Sustainability and Supply Chain Management (12th Edition)
- Practical Management ScienceOperations ManagementISBN:9781337406659Author:WINSTON, Wayne L.Publisher:Cengage,Operations ManagementOperations ManagementISBN:9781259667473Author:William J StevensonPublisher:McGraw-Hill EducationOperations and Supply Chain Management (Mcgraw-hi...Operations ManagementISBN:9781259666100Author:F. Robert Jacobs, Richard B ChasePublisher:McGraw-Hill Education
- Purchasing and Supply Chain ManagementOperations ManagementISBN:9781285869681Author:Robert M. Monczka, Robert B. Handfield, Larry C. Giunipero, James L. PattersonPublisher:Cengage LearningProduction and Operations Analysis, Seventh Editi...Operations ManagementISBN:9781478623069Author:Steven Nahmias, Tava Lennon OlsenPublisher:Waveland Press, Inc.