The Economics of Sports
6th Edition
ISBN: 9781138052161
Author: Michael A. Leeds, Peter von Allmen, Victor A. Matheson
Publisher: Routledge
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Chapter 1, Problem 1P
To determine
Explain Person L’s intention with the help of appropriate theory.
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Mercedes Benz seem to win every time with their social media campaigns. The one that stands out to me was back in 2013 when they created what I still believe to be one of the best Instagram marketing campaigns to date. Mercedes wanted to reach out to the younger audience so they hired five top Instagram photographers to each take the wheel of a new Mercedes CLA. Whoever got the most likes got to keep the car – so they all really worked at it!
By the end of the campaign, Mercedes has received:
87,000,000 organic Instagram impressions
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150 new marketing assets (stunning photos)
Q1. What lessons can you learn from this? Could you put your followers up for a challenge and make it into a competition or campaign?
Q2. Can you do a competition that gets people trying out your product first?
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Q4. Like Mercedes you could recruit bloggers/influencers via social media and get them blogging about your…
Examples of tradeoffs that have both monetary and non monetary cost
Sean is a community college student and has been saving his tips from his job waiting tables at a restaurant for months to see Hamilton. He is willing to pay $705 for a ticket. Anca has seen Hamilton five times already, but wants to see it again before heading to Europe for a month. She is willing to pay $1,250 for a ticket. There is one ticket left, and the seller is charging $700. Does Sean or Anca buying the ticket lead to a more economically efficient outcome?
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The Economics of Sports
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