PRIN.OF OPERATIONS MANAGEMENT-MYOMLAB
PRIN.OF OPERATIONS MANAGEMENT-MYOMLAB
11th Edition
ISBN: 9780135226742
Author: HEIZER
Publisher: PEARSON
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Chapter 1, Problem 1CS
Summary Introduction

Case summary:

Company U technology is the $41 billion dollar firm. The growth of the company is the challenge for the traditional taxi business model. The business model of Company U uses app that provides improved way to call a taxi. It would provide details about a car, location of the car, history of the rides of a particular rider, and fees. It connects the rider and driver in a better way. Company U is the best and fastest way to find a ride.

Company U provides better service and demand lower fees from the customers. However, surge pricing of Company U is an issue. Even though it states that the car is available at unusual time, the price of the car would be higher at many times than normal.

To determine: The added efficiency of Company U to society.

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