Management Information Systems: Managing the Digital Firm (15th Edition)
Management Information Systems: Managing the Digital Firm (15th Edition)
15th Edition
ISBN: 9780134639710
Author: Kenneth C. Laudon, Jane P. Laudon
Publisher: PEARSON
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Chapter 1, Problem 18MLM

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Firms achieving strategic objectives by investing in information system:

  • Firms using information system to improve their business quality to next level.
  • There are different strategic objectives are used by an organization to acquire their business to new level...

Explanation of Solution

Example for strategic objectives:

  • Operational Excellence:
    • Operational excellence is to provide consistently and reliability in business strategy.
    • Organization uses operational excellence to achieve higher profitability.
    • For example, a consumer food company wants to get maximum reach with their customer, so they will plan to wide their network distribution.
  • Excellent customer service:
    • Organization’s main objective is to provide the best customer service. They also well known to require customers.
    • Using information system a firm can provide personalized features to their customer based on the type of customer they are...

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