Chapter 1, Problem 1.53CRP

Social media provides an enormous amount of data about the activities and habits of people using social platforms like Facebook and Twitter. The belief is that mining that data provides a treasure trove for those who seek to quantify and predict future human behavior. A marketer is planning a Survey of Internet users in the United States to determine social media usage. The objective of the survey is to gain insight on these three items: key social media platforms used, frequency of social media usage, and demographics of key social media platform users.

1. For each of the three items listed, indicate whether the variables are categorical or numerical. If a variable is numerical, is it discrete or continuous?
2. Develop five categorical questions for the survey.
3. Develop five numerical questions for the survey.