Chapter 1, Problem 14CT

Summary Introduction

To determine:

What could go wrong when the business people from a high-context culture (e.g., China or Japan) meet their counterparts from a low-context culture (United States) to negotiate and sign a manufacturing contract.

Introduction:

The context of culture changes as the country changes. Many times the cultural difference creates difficulty in communication and understanding each other. Some countries are culturally driven and some are not.