The criteria used for setting compensation for divisional managers and CEO would be same or different. Introduction: Compensation Package: The compensation package of should structured in that way which seems attractive and to perform actively. If the compensation package is good, the manager will focus on the maximization of stockholders value. The compensation package should be fair.

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1. Give one new distribution channels for Virtual Assistance (freelance business) that is not commonly used. - show a chart/diagram to illustrate the flow of the distribution channels. - explain the rationale behind it. (e.g., increased market reach, improved customer experience, cost-efficiency). - connect the given distribution channel to the marketing mix: (How does it align with the overall marketing strategy? Consider product, price, promotion, and place.). - define the target audience: (Age, gender, location, interests, etc.). - lastly, identify potential participants: (Wholesalers, retailers, online platforms, etc.)

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Question

Chapter 1, Problem 13Q

Summary Introduction

To identify: The criteria used for setting compensation for divisional managers and CEO would be same or different.

Introduction:

Compensation Package: The compensation package of should structured in that way which seems attractive and to perform actively. If the compensation package is good, the manager will focus on the maximization of stockholders value. The compensation package should be fair.

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