IV. PRELIMINARY MARKETING PLAN Information gathered in Guidelines I through III serves as the basis for developing a marketing plan for your product or brand in a target market. How the problems and opportunities that sur- faced in the preceding steps are overcome or exploited to produce Guideline I. The marketing plan - A. Marketing objectives maximum sales and profits are presented here. The action plan reflects, in your judgment, the most effective means of marketing your product in a country market. Budgets, expected profits and losses, and additional resources necessary to implement the pro posed plan are also presented. 1. Target market(s) (specific description of the market) 2. Sales forecast years 1-5 3. Profit forecast years 1-5 4. Market penetration and coverage B. SWOT Analysis 1. Strengths 2. Weaknesses 3. Opportunities 4. Threats Meet the new Teams video C. Product adaptation or modification-Using the product component model as your guide, indicate how your product can be adapted for the market. 1. Core component 2. Packaging component 3. Support services component D. Promotion mix 1. Advertising a. Objectives b. Media mix c. Message d. Costs 2. Sales promotions a. Objectives b. Coupons c. Premiums d. Costs 3. Personal selling 4. Other promotional methods E. Distribution: From origin to destination 1. Port selection a. Origin port b. Destination port Part 6 Supplementary Material 2. Mode selection: Advantages/disadvantages of each mode a. Railroads b. Air carriers c. Ocean carriers Meet the new Teams video d. Motor carriers 3. Packing a. Marking and labeling regulations b. Containerization c. Costs 4. Documentation required a. Bill of lading b. Dock receipt c. Air bill d. Commercial invoice e. Pro forma invoice f. Shipper's export declaration g. Statement of origin h. Special documentation. 5. Insurance claims 6. Freight forwarder. If your company does not have a transportation or traffic management department, then consider using a freight forwarder. There are distinct advantages and disadvantages to hiring one.

IV. PRELIMINARY MARKETING PLAN Information gathered in Guidelines I through III serves as the basis for developing a marketing plan for your product or brand in a target market. How the problems and opportunities that sur- faced in the preceding steps are overcome or exploited to produce Guideline I. The marketing plan - A. Marketing objectives maximum sales and profits are presented here. The action plan reflects, in your judgment, the most effective means of marketing your product in a country market. Budgets, expected profits and losses, and additional resources necessary to implement the pro posed plan are also presented. 1. Target market(s) (specific description of the market) 2. Sales forecast years 1-5 3. Profit forecast years 1-5 4. Market penetration and coverage B. SWOT Analysis 1. Strengths 2. Weaknesses 3. Opportunities 4. Threats Meet the new Teams video C. Product adaptation or modification-Using the product component model as your guide, indicate how your product can be adapted for the market. 1. Core component 2. Packaging component 3. Support services component D. Promotion mix 1. Advertising a. Objectives b. Media mix c. Message d. Costs 2. Sales promotions a. Objectives b. Coupons c. Premiums d. Costs 3. Personal selling 4. Other promotional methods E. Distribution: From origin to destination 1. Port selection a. Origin port b. Destination port Part 6 Supplementary Material 2. Mode selection: Advantages/disadvantages of each mode a. Railroads b. Air carriers c. Ocean carriers Meet the new Teams video d. Motor carriers 3. Packing a. Marking and labeling regulations b. Containerization c. Costs 4. Documentation required a. Bill of lading b. Dock receipt c. Air bill d. Commercial invoice e. Pro forma invoice f. Shipper's export declaration g. Statement of origin h. Special documentation. 5. Insurance claims 6. Freight forwarder. If your company does not have a transportation or traffic management department, then consider using a freight forwarder. There are distinct advantages and disadvantages to hiring one.

Cornerstones of Cost Management (Cornerstones Series)

4th Edition

ISBN:9781305970663

Author:Don R. Hansen, Maryanne M. Mowen

Publisher:Don R. Hansen, Maryanne M. Mowen

Chapter13: The Balanced Scorecard: Strategic-based Control

Section: Chapter Questions

Problem 12E: Consider the following quality improvement strategy as expressed by a series of if-then statements:...

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Transcribed Image Text:IV. PRELIMINARY MARKETING PLAN Information gathered in Guidelines I through III serves as the basis for developing a marketing plan for your product or brand in a target market. How the problems and opportunities that sur- faced in the preceding steps are overcome or exploited to produce Guideline I. The marketing plan - A. Marketing objectives maximum sales and profits are presented here. The action plan reflects, in your judgment, the most effective means of marketing your product in a country market. Budgets, expected profits and losses, and additional resources necessary to implement the pro posed plan are also presented. 1. Target market(s) (specific description of the market) 2. Sales forecast years 1-5 3. Profit forecast years 1-5 4. Market penetration and coverage B. SWOT Analysis 1. Strengths 2. Weaknesses 3. Opportunities 4. Threats Meet the new Teams video C. Product adaptation or modification-Using the product component model as your guide, indicate how your product can be adapted for the market. 1. Core component 2. Packaging component 3. Support services component D. Promotion mix 1. Advertising a. Objectives b. Media mix c. Message d. Costs 2. Sales promotions a. Objectives b. Coupons c. Premiums d. Costs 3. Personal selling 4. Other promotional methods

E. Distribution: From origin to destination
1. Port selection
a. Origin port
b. Destination port
Part 6 Supplementary Material
2. Mode selection: Advantages/disadvantages of each mode
a. Railroads
b. Air carriers
c. Ocean carriers Meet the new Teams video
d. Motor carriers
3. Packing
a. Marking and labeling regulations
b. Containerization
c. Costs
4. Documentation required
a. Bill of lading
b. Dock receipt
c. Air bill
d. Commercial invoice
e. Pro forma invoice
f. Shipper's export declaration
g. Statement of origin
h. Special documentation.
5. Insurance claims
6. Freight forwarder. If your company does not have a transportation or traffic
management department, then consider using a freight forwarder. There are
distinct advantages and disadvantages to hiring one.

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