Country Notebook A Guide for Developing a Marketing Plan I. Methods of payment 1. Cash in advance 2. Open accounts 3. Consignment sales 4. Sight, time, or date drafts 5. Letters of credit II. Pro forma financial statements and budgets A. Marketing budget 1. Selling expense 2. Advertising/promotion expense 3. Distribution expense 4. Product cost 5. Other costs B. Pro forma annu Meet the new Teams video itement (first year through fifth year) III. Resource requirements A. Finances B. Personnel C. Production capacity IV. Executive summary After completing the research for this report, prepare a two-page (maximum) summary of the major points of your successful marketing plan, and place it at the front of the report. V. Sources of information VI. Appendixes The intricacies of international operations and the complexity of the environment within which the international marketer must operate create an extraordinary demand for information. When operating in foreign markets, the need for thorough information as a substitute for uninformed opinion is equally important as it is in domestic marketing. Sources of information needed to develop the country notebook and answer other marketing questions are discussed in Chapter 8 and its appendix. 601 F. Channels of distribution (micro analysis). This section presents details about the specific types of distribution in your marketing plan. 1. Retailers a. Type and number of retail stores b. Retail markups for products in each type of retail store c. Methods of operation for each type (cash/credit) d. Scale of operation for each type (small/large) 2. Wholesale middlemen a. Type and number of wholesale middlemen b. Markup for class of products by each type c. Methods of operation for each type (cash/credit) d. Scale of operation (small/large) 3. Import/export agents 4. Warehousing a. Type b. Location G. Price determination Meet the new Teams video 1. Cost of the shipmem or goous 2. Transportation costs 3. Handling expenses a. Pier charges b. Wharfage fees c. Loading and unloading charges 4. Insurance costs 5. Customs duties 6. Import taxes and value-added tax 7. Wholesale and retail markups and discounts 8. Company's gross margins 9. Retail price H. Terms of sale 1. EX works, FOB, FAS, C&F, CIF 2. Advantages/disadvantages of each

Country Notebook A Guide for Developing a Marketing Plan I. Methods of payment 1. Cash in advance 2. Open accounts 3. Consignment sales 4. Sight, time, or date drafts 5. Letters of credit II. Pro forma financial statements and budgets A. Marketing budget 1. Selling expense 2. Advertising/promotion expense 3. Distribution expense 4. Product cost 5. Other costs B. Pro forma annu Meet the new Teams video itement (first year through fifth year) III. Resource requirements A. Finances B. Personnel C. Production capacity IV. Executive summary After completing the research for this report, prepare a two-page (maximum) summary of the major points of your successful marketing plan, and place it at the front of the report. V. Sources of information VI. Appendixes The intricacies of international operations and the complexity of the environment within which the international marketer must operate create an extraordinary demand for information. When operating in foreign markets, the need for thorough information as a substitute for uninformed opinion is equally important as it is in domestic marketing. Sources of information needed to develop the country notebook and answer other marketing questions are discussed in Chapter 8 and its appendix. 601 F. Channels of distribution (micro analysis). This section presents details about the specific types of distribution in your marketing plan. 1. Retailers a. Type and number of retail stores b. Retail markups for products in each type of retail store c. Methods of operation for each type (cash/credit) d. Scale of operation for each type (small/large) 2. Wholesale middlemen a. Type and number of wholesale middlemen b. Markup for class of products by each type c. Methods of operation for each type (cash/credit) d. Scale of operation (small/large) 3. Import/export agents 4. Warehousing a. Type b. Location G. Price determination Meet the new Teams video 1. Cost of the shipmem or goous 2. Transportation costs 3. Handling expenses a. Pier charges b. Wharfage fees c. Loading and unloading charges 4. Insurance costs 5. Customs duties 6. Import taxes and value-added tax 7. Wholesale and retail markups and discounts 8. Company's gross margins 9. Retail price H. Terms of sale 1. EX works, FOB, FAS, C&F, CIF 2. Advantages/disadvantages of each

Principles of Accounting Volume 2

19th Edition

ISBN:9781947172609

Author:OpenStax

Publisher:OpenStax

Chapter9: Responsibility Accounting And Decentralization

Section: Chapter Questions

Problem 9Q: Choose a company and describe how a specific issue, policy, or procedure (for example, granting...

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