Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
Pearson eText International Business: The Challenges of Globalization -- Instant Access (Pearson+)
9th Edition
ISBN: 9780136879879
Author: John Wild, Kenneth Wild
Publisher: PEARSON+
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Chapter 1, Problem 13MESP
Summary Introduction

To Determine:

The benefits for businesses seeking a new market or production base in India

Introduction:

The country selected for the Market Entry Strategy Project (MESP) is India. India is one of the fastest growing economies in the world. India is also one of the leading business nations which is home of several multinational companies.

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