Yuri created a very unique service offered by her company. Her companydubs lesson and speeches to any language for political persons andresource speaker. In order to protect her company from unfaircompetition what type of intellectual property should Yuri apply for?Yuri should apply for copyright P so that no one can published their service withouttheir permissionYuri should apply for industrial design to protect the ornamental shape of theirproductYuri should apply for geographical origin since product came from their home townYuri should apply for service mark in order to protect her company from unfaircompetition

Many company owners resort to protection of their business or service by adopting the intellectual…

Answered: Yuri created a very unique service…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Mr. Allington faced an ethical dilemma when his boss ordered him to give the data of customers to outsiders without the knowledge or consent of customers. Mr. Allington followed the order of his boss. How he can justify his action? a. His action is based on the principle of non-maleficence b. His action is based on ethical norms of the society c. His action is in accordance with the law of his country d. His action is based on a lack of freedom of choice and free will
TRANGERS Figure 16-2: Picture of an office file marked with "Confidential" stamp Figure 16-2 shows an example of a a) patent b) copyright _c) trademark d) trade secret
Match each law with the correct description. Immigration Reform and Control Act - ? Equal Opportunity Laws - ? Patriot Act - ? List of description: requires the company to not discriminate on the basis of religion, race, pregnancy, sex, national origin, disability, genetic information, or age mandates that employers ascertain the employees' citizenship status gives the federal government additional permissions in surveillance activities
Ginni Rometty is the CEO of IBM. Shortly after taking on the role of CEO and being frustrated by the progress and sales performance, Rometty released a five-minute video to all 400,000 IBM employees criticizing the lack of securing deals to competitors and lashed out at the sales organization for poor sales in the preceding quarter. Six months later, Rometty sent another critical message, this time via e-mail. How effective will the video and e-mail be in communicating with employees? How should she follow up to these messages?
Sandra filed a lawsuit seeking money damages for emotional distress, aggravation of a pre-existing heart condition, and a resulting heart attack she claimed was caused by insulting language from a cashier at Food 4 All Stores. Specifically, Sandra alleged that after she asked a cashier the price of rutabaga, he replied by stating. "If you want to know the price, you'll have to find out the best way you can... by the way, you stink to me." She claimed the language was malicious or grossly reckless and said with intent to inflict great mental and emotional injury to her. In her lawsuit, against the cashier and the market, the likely result will be: O No answer text provided. O A. Sandra should lose because the statement about Sandra stinking was only an opinion, and no reasonable person would consider it to be true. O B. Sandra should win because she was an "egg shell" plaintiff who had a pre-existing condition, and the statement actually triggered severe emotional distress and a heart…
Across 2. Used by consumers for personal needs. 6. A measure of performance. 12. Is a social and economic order and ideology that encourages the acquisition of goods and services in ever-greater amounts. 13. Is a form of marketing communication used to persuade an audience. 15. An agreement in which the seller reserves an item for a consumer until the consumer completes all the payments necessary to pay for that item. 16. Purchases made by a consumer that do not require a payment made in full at the time of purchase. 17. Symbols used on merchandize 19. Is basically the amount of credit used by consumers to purchase non-investment goods or services that are consumed and whose value depreciates quickly. 21. This is needed for payment in foreign currency. 24 . Influence that encourages others to change their attitudes, values, or behaviours to conform to group norms. 26. A promise ot assurance, especially one in writing, that something is of specified qualiy, ocontent, benefit, etc., or…
Which of the following was the court's decision in the Des Moines Flying Servs. v. Aerial Servs. case referenced in the text? Multiple Choice The court reversed the district court's summary judgment dismissing ASI's implied warranty claim. The court affirmed the district court's summary judgment dismissing ASI's implied warranty claim. The court reversed the district court's summary judgment dismissing ASI's express warranty claim The court affirmed the district court's summary judgment dismissing AST's express warranty claim The court remanded the case to the district court fo rehear the merits of DMFS's express warranty claim.
Identify and explain the forms of intellectual property, how long protection of one's rights lasts, and what remedies one can seek for an infringement of one's intellectual property pursuant to the chapter reading. Research and provide two examples of a business dispute involving intellectual property within the last three years. Be sure to summarize your example, how the law was violated, and provide the outcome.
What does the First Amendment protect regarding religion? Pick two choices. A. It protects the exercise of religious practices. B. It protects a person’s right to hold no religious beliefs. C. It protects the favoring of one religion by the government. D. It protects you from actions by the government and private parties.
Dunkin uses Starbucks' trademark but does not first get Starbucks' consent before doing so. Dunkin's use of the mark can be the basis for legal action if a. Dunkin's use is intentional. b. consumers are confused. c. Starbucks' mark is registered. d. Dunkin's use reduces the value of Starbuks' mark.
Congress makes a new law concerning the use of personal flight vehicles in public airspace. Which of the following would most likely happen? Congress creates the law and expects citizens to adjust to the law as necessary. Congress creates the law along with a federal agency to administer it. Congress itself monitors the law and adds details to it as necessary. Congress passes the law and leaves enforcement of the law to the President Which of the following is the correct definition of controlling output? Conspiring to manipulate the price of goods and services. Conspiring with another party to provide goods to specific, separate areas. Conspiring to fix prices by limiting the number of products sold. Conspiring to refuse dealings with another business.
A Muslim trader should keep up his __________, _______and____________as these are considered as Islamic ethical behavior and imposes a great importance to it. Choose the most appropriate terms to fill the gap. a. lack of trust, promise and agreement b. customer, supplier and financiers c. trusts, promises and contracts d. profits, insurance and bank settlements

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