You've purchased a 1 liter bottle of Coffee Liqueur for $19.95. You serve the liqueur in 1.5 oz. drinks. 1) How many drinks can be obtained from the bottle? drinks 2) What is the cost per drink? $ 3) If you want the beverage cost percent to be 18%, how much should you be charging for each cocktail? $ per drink

You've purchased a 1 liter bottle of Coffee Liqueur for $19.95. You serve the liqueur in 1.5 oz. drinks. 1) How many drinks can be obtained from the bottle? drinks 2) What is the cost per drink? $ 3) If you want the beverage cost percent to be 18%, how much should you be charging for each cocktail? $ per drink

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

See similar textbooks

Similar questions

What are the EOL values? Which of the two funds appears to have more EOL? Which fund would you recommend? Explain.
A clothing retailer priced a shirt at $54. New styles were coming in, so the price was reduced 25%. Two months later, as the season was coming to a close, the price was reduced an additional 30%. Calculate the reduced price, after the second markdown.
How significant are impulse purchases to a gas station and convenience store, and where should impulse purchase items be stocked?with reference please
How will profit be affected if the individual firms. Increased price
1. How do you price physiological, is it low, moderate or high? please explain briefly your answer. 2. How do you price sociological, is it low, moderate or high? please explain briefly your answer. 3. How do you price psychological, is it low, moderate or high? please explain briefly your answer. 4. How do you price life-cyclical, is it low, moderate or high? please explain briefly your answer.
Should prices reflect only the cost of making a product or delivering a service? Explain?
1. At a local Bed and Bath Superstore, the manager knows her customers will pay no more than $390 for a bedspread. The company wants a 40% markup on selling price. What is the most that the company can pay for a bedspread to realize the required markup?
A firm wants to stop its sales agents from pricing too aggressively to make sales by requiring the agent to obtain a marketing manager’s permission to reduce price below a specific threshold. This solution would only work if a) The marketing manager has no information about the matter at hand b) The marketing manager can only get all the information on the case from the sales agent c) Enough unbiased information is transferred to the manager to prevent an unprofitable price reduction d) All of the above Please clearly explain your answer