Answered: Your team has just finished a project…

Principles Of Marketing

17th Edition

ISBN:9780134492513

Author:Kotler, Philip, Armstrong, Gary (gary M.)

Publisher:Kotler, Philip, Armstrong, Gary (gary M.)

Chapter1: Marketing: Creating Customer Value And Engagement

Section: Chapter Questions

Problem 1.1DQ

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Question

Your team has just finished a project within scope, on budget and as scheduled. The final product was handed over to the customer however the customer has expressed dissatisfaction with the final product/output. What is the most likely cause of the customer's dissatisfaction?

Select one:

a.A failure of the project team to satisfactorily implement robust quality management processes throughout the project life cycle

b.It is a simple case where the customer is being unnecessarily difficult and inherently hard to satisfy, after all, the project was completed on time, within budget and scope.

c.A failure of the project team to satisfactorily balance the constraints of cost, time and schedule throughout the project life cycled.

d. A failure of the project team to satisfactorily manage project stakeholders throughout the duration of the project

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