Your firm has a monopoly over of two products, Good 1 and Good 2. Both products are produced at a constant marginal cost of $25. You face four consumers (or groups of consumers) with the following reservation prices: (Image)Suppose that you have three alternative pricing strategies: i) individual pricing, ii) pure bundling, and iii) mixed bundling. For each strategy, determine the optimal prices to be charged, which consumer buys which product and the resulting profit. Which pricing strategy would yield the largest profit? Consumer B C D Good 1 (S/unit) 15 40 70 85 Good 2 (S/unit) 90 45 30 20
Your firm has a monopoly over of two products, Good 1 and Good 2. Both products are produced at a constant marginal cost of $25. You face four consumers (or groups of consumers) with the following reservation prices: (Image)Suppose that you have three alternative pricing strategies: i) individual pricing, ii) pure bundling, and iii) mixed bundling. For each strategy, determine the optimal prices to be charged, which consumer buys which product and the resulting profit. Which pricing strategy would yield the largest profit? Consumer B C D Good 1 (S/unit) 15 40 70 85 Good 2 (S/unit) 90 45 30 20
Chapter1: Making Economics Decisions
Section: Chapter Questions
Problem 1QTC
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Step 1: Define pricing strategy
VIEWStep 2: Determine optimal prices to be charged when selecting individual pricing strategy
VIEWStep 3: Determine optimal prices to be charged when selecting pure bundle pricing strategy
VIEWStep 4: Determine optimal prices to be charged when selecting mixed bundle pricing strategy
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