Your family runs a specialty ice cream parlor, Scoops. It manufactures its own ice cream in small batches and sells it only in pint-sized containers. After someone not affiliated with the company sent six pints of your ice cream to a popular talk-show host, she proclaimed on her national TV show that it was the best ice cream she had ever eaten. Immediately after the broadcast, orders came flooding in, overwhelming your small-batch production schedule and your limited distribution system. The company’s shipping manager thinks she can handle it, but you disagree. a) List the reasons why you need to restructure your channel of distribution?   b) Building on question a, determine a new channel structure for Scoops. Write a proposal to present to your key managers.   c) Now that you have a basic channel structure for Scoops, list the market, product, and producer factors that will affect your final channel structure.

Q: An email from Amazon.com offers free shipping on your next purchase of more than $40. This is an…

A: Amazon is a multinational company that provides e-commerce, artificial intelligence, and other…

Q: discuss the organizational levels relevant to the fulfi llment process. Be sure to explain the…

A: A company or an association having more than one people working towards a common goal is known as an…

Q: __________ is offered to the buyer in various forms and means. Consumers may select any number of…

A: The objective of the question is to identify the correct term that is offered to the buyer in…

Q: direct sale without brick-and-and-and-mortaroma can be more costly, as retailers bear the…

A: Yes, a supply chain with retail stores is frequently less expensive than one with direct sales.…

Q: What are direct distribution channel and indirect distribution channel? What are the differences…

A: The path taken by the products and services to reach from the manufacturers to the final customers…

Q: If a middleman is eliminated from a marketing channel, under what conditions will costs decrease?…

A: Before proceeding to solve the primary concern of the question that under which circumstances the…

Q: What is the distinction between a sales order and a blanket purchase order?

A: A purchase order is a document issued by a supplier that protects the seller from non-payment.

Q: Analyzing distribution costs are essential. Identify techniques for analyzing and controlling…

A: The two kinds of physical distribution costs that are incurred are: Direct costs- These costs…

Q: Explain the concept of "atmospherics" in the field of retailing. Do you believe it has been valid in…

A: Atmospherics Atmospheres are the controlled aspects of retail space that entice customers to visit…

Q: n ________, fashion retailers develop completely different supply chain and distribution systems in…

A: Hyper retailing or hypermarket combines the aspects of a department store and grocery supermarket.…

Q: Which types of retail outlets are best suited to intensive distribution? To selective distribution?…

A: Intensive distribution is a marketing approach in which a brand attempts to sell its goods by using…

Q: Magna International's sales are larger outside Canada than inside Canada. True False

A: With its corporate headquarters in the Canadian city of Aurora, Ontario, Magna International…

Q: There are three categories of retail distribution— intensive distribution, selective distribution,…

A: A distribution strategy is a way of products or services being disseminated from producers to end…

Q: Coupons and rebates benefit different distribution channel members. Which would you prefer if you…

A: Distribution is very important part of any company and innovation in distribution is as necessary as…

Q: Retailing includes all activities involved in the Multiple Choice

A: Retailing is the process of breaking the bulk product into small quantities and selling it to…

Q: You can purchase apparel at a discount store, specialty store, categoryspecialist, off-price…

A: Ans. Introduction The world is immersed with new organizations sending off every single day.…

Q: Imagine an Italian restaurant nearby a shopping mall. Assume you are in charge of that store. What…

A: Transporting Guests to Italy: Creating a Memorable Italian Restaurant Atmosphere An opportunity…

Q: Manufacturers use wholesalers and retailers because they have no other choice. they do not cost…

A: Introduction:- Wholesalers and Retailers are provides important link in the supply chain. It is not…

Q: What aspects of physical distribution are particularly important for Honest Tea’s products that are…

A: Every company will create products and distribute them to the end consumers using various methods.…

Q: In which stage of the wheel of retailing is a store most likely to decline or entirely collapse? a.…

A: Vulnerability is the stage of wheel of retailing which is most likely to decline or it may also…

Q: Exclusive distribution Multiple Choice   should generally be used only if it is not possible to…

A: Exclusive distribution Option 4: usually involves intermediaries who are willing to take over all…

Q: Many companies that have been around for a few decades will observe how the way they interact with…

A: Disclaimer: Since you have asked multiple question, we will solve the first question for you. If you…

Q: A company Web site represents the integrated platform that supports all other promotional and retail…

A: Social media has become an easy-to-access platform for any person that is connected to the internet.…

Introduction to Business Messages

Business messaging refers to a variety of channels via which businesses and customers can interact. SMS or text messaging is the most popular method of communication. Shipment reminders, promotional incentives, marketing offers, and scheduled appointments are all things we have dealt with. These are the types of messages we usually identify with business communication. Business messaging can take place on any digital platform where your consumers already spend some time, with the expectation that communication will be two-way. Business messaging brings comfort and simplicity to customers. Customers expect comfort from pre-sales and post-sales engagements with businesses as they do with friends and family. In addition, messaging is the favored method of contacting a firm for 66% of buyers. Here are a few examples of popular business messaging situations.