Your answer is partially correct. For George, setting prices has always been a clear-cut process: tell him the costs and he'll tell you at what price to sell it. Amazingly, his approach has worked flawlessly so far. George's manufacturing costs run $5.00 per unit, and his selling and administrative costs are $5.00 per unit. To date, he has used a markup of 10% on full cost, but he is thinking about changing his selling and administrative situation significantly, which will make those costs more difficult to estimate. If George wants to use a new markup percentage based on just manufacturing cost, will that markup percentage need to be higher or lower than 10% to generate a comparable profit? (Round answer to 0 decimal places, e.g. 15%.) Markup percentage based on manufacturing cost %

FINANCIAL ACCOUNTING
10th Edition
ISBN:9781259964947
Author:Libby
Publisher:Libby
Chapter1: Financial Statements And Business Decisions
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Your answer is partially correct.
For George, setting prices has always been a clear-cut process: tell him the costs and he'll tell you at what price to sell it. Amazingly, his
approach has worked flawlessly so far. George's manufacturing costs run $5.00 per unit, and his selling and administrative costs are
$5.00 per unit. To date, he has used a markup of 10% on full cost, but he is thinking about changing his selling and administrative
situation significantly, which will make those costs more difficult to estimate. If George wants to use a new markup percentage based
on just manufacturing cost, will that markup percentage need to be higher or lower than 10% to generate a comparable profit? (Round
answer to 0 decimal places, e.g. 15%.)
Markup percentage based on manufacturing cost
do
%
The markup percentage based on manufacturing cost will need to be higher than 10%.
Transcribed Image Text:Your answer is partially correct. For George, setting prices has always been a clear-cut process: tell him the costs and he'll tell you at what price to sell it. Amazingly, his approach has worked flawlessly so far. George's manufacturing costs run $5.00 per unit, and his selling and administrative costs are $5.00 per unit. To date, he has used a markup of 10% on full cost, but he is thinking about changing his selling and administrative situation significantly, which will make those costs more difficult to estimate. If George wants to use a new markup percentage based on just manufacturing cost, will that markup percentage need to be higher or lower than 10% to generate a comparable profit? (Round answer to 0 decimal places, e.g. 15%.) Markup percentage based on manufacturing cost do % The markup percentage based on manufacturing cost will need to be higher than 10%.
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