Ally has promised Kat that she will get the same $3 per dozen commission regardless of what price the cookies sell for. This makes Ally’s new costs look like this:   Initial investment: $450 Fixed costs: $375 Variable costs: $3 (per dozen) Commission; $3 (per dozen)   Ally is curious about what price she needs to charge to get a 60% Return on Investment (ROI) including her variable costs, initial investment and fixed costs. What price will she need to charge for a 60% ROI? For this calculation Ally is assuming sales of 900 dozen (900 units). Pay close attention to the investment and unit cost figures.

Essentials Of Investments
11th Edition
ISBN:9781260013924
Author:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Publisher:Bodie, Zvi, Kane, Alex, MARCUS, Alan J.
Chapter1: Investments: Background And Issues
Section: Chapter Questions
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Ally has promised Kat that she will get the same $3 per dozen commission regardless of what price the cookies sell for. This makes Ally’s new costs look like this:
 
Initial investment: $450
Fixed costs: $375
Variable costs: $3 (per dozen)
Commission; $3 (per dozen)
 
Ally is curious about what price she needs to charge to get a 60% Return on Investment (ROI) including her variable costs, initial investment and fixed costs. What price will she need to charge for a 60% ROI? For this calculation Ally is assuming sales of 900 dozen (900 units). Pay close attention to the investment and unit cost figures.
 
This was covered in Module 6 and the formula is:
 
FORMULA:    ROI PRICE = UNIT COST + (ROI x INVESTMENT) / UNIT SALES
 
HINT: Make sure you include all of Ally’s expenses in the right category

Question 19 options:

1) 

3.42


2) 

3.72


3) 

3.90


4) 

4.21

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