You have been asked to advise Emma on articulating her research objectives and constructing her conceptual framework. 1) Formulate the research objectives of the study by considering the theoretical concepts, possible research methodology, and the possible contributions of the study. 2) Construct the conceptual framework of the study by considering the existing knowledge in the area, possible relationships between concepts, and the research gaps that this study responds to.
You have been asked to advise Emma on articulating her research objectives and constructing her conceptual framework. 1) Formulate the research objectives of the study by considering the theoretical concepts, possible research methodology, and the possible contributions of the study. 2) Construct the conceptual framework of the study by considering the existing knowledge in the area, possible relationships between concepts, and the research gaps that this study responds to.
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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