You are on an organ donation web site and you see this statement: "You could save or transform up to nine lives as an organ donor." Which of the following behavioral economics tools is the web site using to motivate you towards organ donation? Loss aversion Salience Self-efficacy Reciprocity
You are on an organ donation web site and you see this statement: "You could save or transform up to nine lives as an organ donor." Which of the following behavioral economics tools is the web site using to motivate you towards organ donation? Loss aversion Salience Self-efficacy Reciprocity
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
Transcribed Image Text:**Organ Donation and Behavioral Economics**
You are on an organ donation website and you see this statement: “You could save or transform up to nine lives as an organ donor.” Which of the following behavioral economics tools is the website using to motivate you towards organ donation?
- ○ Loss aversion
- ○ Salience
- ○ Self-efficacy
- ○ Reciprocity
**Explanation:**
- **Loss Aversion:** This refers to the tendency to prefer avoiding losses over acquiring equivalent gains. It's not directly applicable in this scenario.
- **Salience:** This is about making certain information more prominent or noticeable. The statement highlights the positive impact of being an organ donor in an attention-grabbing way.
- **Self-efficacy:** This relates to the belief in one's ability to achieve goals. The statement suggests that you can make a significant difference, aligning with this concept.
- **Reciprocity:** This is the social norm of responding to a positive action with another positive action. It is less relevant in this context.
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