you are interviewing a capable female applicant for a job as salesperson. she is better qualified than the men who have been interviewed. nevertheless, you know that in your industry some important customers prefer dealing with men, and you will lose some sales if you hire her. What would you do?
you are interviewing a capable female applicant for a job as salesperson. she is better qualified than the men who have been interviewed. nevertheless, you know that in your industry some important customers prefer dealing with men, and you will lose some sales if you hire her. What would you do?
Principles Of Marketing
17th Edition
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Kotler, Philip, Armstrong, Gary (gary M.)
Chapter1: Marketing: Creating Customer Value And Engagement
Section: Chapter Questions
Problem 1.1DQ
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you are interviewing a capable female applicant for a job as salesperson. she is better qualified than the men who have been interviewed. nevertheless, you know that in your industry some important customers prefer dealing with men, and you will lose some sales if you hire her. What would you do?
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